Online Communication Marketing Degree :: Accredited Universities

If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major.

IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs.

Entry Requirements

A completed recognised Bachelor Degree (or higher) in any discipline with a grade point average of 4.0 (on a 7 point scale).

Other Fees

Overseas examination fees

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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There will always be something "new" about "new media." The Master of Arts in Communication with a concentration in New Media & Marketing prepares you to harness rapidly evolving media technologies to take the lead and stay on top in your profession.

By earning the master's in New Media and Marketing online degree, you position yourself strongly in growing communication fields.

- For example, the Bureau of Labor Statistics estimates a 14% increase in employment for advertising, promotions and marketing managers through 2020.

Current new media and marketing professionals, or those seeking to explore these expanding fields, can advance their careers significantly with the knowledge and skills they gain from the master’s in New Media and Marketing online degree.

Entry Requirements

Applicants must hold a bachelor's degree or should anticipate completion of a bachelor's degree before enrollment in the graduate program.

International applicants
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- Applicants should have the equivalent of a US bachelor’s degree

- Applicants will require the equivalent of 2.75 on a 4.0 grading scale for admission consideration.

- Applicants who have some master’s level academic work may be eligible for transfer credits or exemptions.

- Applicants must demonstrate English proficiency as evidenced by: TOEFL score 79-80 and greater, IELTS 6.5 and greater, PPTE 54 and greater, ELS 107 and greater, Michigan 90 and greater. It is recommended that you have TOEFL and IELTS results sent directly to SNHU to avoid delays. SNHU’s TOEFL code is 3649. The TOIEC examination is not accepted.

- English Bridge Applicants with the following scores will start in a bridge program combining English courses and academic courses: TOEFL 71-78, IELTS 6, PTE 49-53, ELS 112, EF 106, Michigan 85-89. English as a Second Language (ESL): Students with scores of TOEFL less than 71, IELTS less than 6.0, PTE less than 48, ELS less than 112, EF less than 106, and Michigan less than 85, can register and attend English as a Second Language (ESL) program

Other Fees

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Marketing Communication has emerged as an area of specialised expertise in the workplace. It features a set of focused marketing and communication activities. Students will gain insights into the diverse knowledge and disciplines that underpin marketing communication, and they will build an independent and analytical understanding of how marketing communication functions work and how it interrelates with other workplace disciplines.

Students majoring in Marketing Communication will gain skills in information retrieval and critical thinking through study in direct marketing, sales promotion, advertising, personal selling, publicity, and public relations, along with non-corporate disciplinary developments such as social marketing.

Entry Requirements

N/A

Other Fees

Enrolment Fee - $51.40 (NZD)

Student Services Levy - $237.50 (NZD)

Massey Foundation Fee -$22.40 (NZD)

Distance Learning overseas venue fee - $214.20 (NZD)

Textbooks

Incidental Unit Fees

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Inform the public on vital health issues. Pursue your Bachelor of Arts in Health Marketing and Communication degree from Ashford University.

In the Bachelor of Arts in Health Marketing and Communication program, you will analyze strengths and weaknesses of communication channels used in the health care industry. As the health care industry continues to grow, there are a variety of careers for health communicators. Graduates of this program will develop strategies to raise awareness, advocate for change, and communicate risk. The curriculum also identifies eHealth channels and examines current eHealth trends

Entry Requirements

Students seeking admission to an online undergraduate program must meet the following admission requirements prior to the start of the first course at Ashford University:

Have a regular high-school diploma earned through college preparatory or regular high school courses or GED equivalency recognized by the Department of Education of the state in which it was earned, completed secondary school through home schooling as defined by state law, or earned an equivalent to a US high school diploma at an international high school according to approved Foreign Evaluation services. An earned IEP or Special Education Diploma or Certificate of Completion based upon IEP goals does not meet the regular high school diploma requirement for admission to Ashford University. If no high school degree was earned, applicants who have successfully completed at least a two-year program that is acceptable for full credit toward a bachelor’s degree from an appropriately accredited postsecondary institution, as defined by Ashford University transfer credit policies, may be admitted.

Be 22 years of age or older, or be exempt from this requirement by meeting one of the following criteria:

- Earned a minimum of 30 transferable credits* as defined by Ashford University transfer credit policies;

- Earned an Associate’s degree or higher from a regionally or approved nationally accredited institution; or

- Seeking readmission to Ashford University after withdrawal from a degree program; or

- Current degree-seeking student at Ashford University requesting to change majors.

Have the ability to study English indicated by one of the following:

- Achieved a recognized high school diploma or equivalent in which the primary language of instruction was English

- Received a GED that was taken in English

- A minimum of 30 credits have been earned from regionally or approved nationally accredited colleges/universities in the United States or equivalent in which the primary language of instruction was English; or

- Test of English as a Foreign Language (TOEFL) examination taken within the past two (2) years. A minimum score of 500 paper-based or 61 Internet-based is required. Copies of official scores must be submitted prior to provisional enrollment, and official scores must be submitted for full admission.

Submission of official transcripts from all postsecondary education attempted.

TOEFL scores submission.

Cumulative undergraduate grade point average of 2.0.**

Other Fees

Books and supplies : $4,000

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The Master of Science in Communication with a concentration in Integrated Marketing Communication (IMC) covers public relations, promotions, and interpersonal communications into a coordinated program of total communications. In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet. All organizations need to create and deliver important information that communicate value, manage brands, and advance reputation. Lasell College's Master of Science in Communication with a concentration in Integrated Marketing Communication can help you, a working professional, advance your career or begin a new one.

Entry Requirements

Applicants must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.

International applicants whose second language is not in English must show a English Language Proficiency in one of the ways below:

TOEFL score minimum required is 79 (ibt) or
IELTS score of 6 or higher

Other Fees

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