Online Communication New Media Marketing Degree :: Accredited Universities

There will always be something "new" about "new media." The Master of Arts in Communication with a concentration in New Media & Marketing prepares you to harness rapidly evolving media technologies to take the lead and stay on top in your profession.

By earning the master's in New Media and Marketing online degree, you position yourself strongly in growing communication fields.

- For example, the Bureau of Labor Statistics estimates a 14% increase in employment for advertising, promotions and marketing managers through 2020.

Current new media and marketing professionals, or those seeking to explore these expanding fields, can advance their careers significantly with the knowledge and skills they gain from the master’s in New Media and Marketing online degree.

Entry Requirements

Applicants must hold a bachelor's degree or should anticipate completion of a bachelor's degree before enrollment in the graduate program.

International applicants
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- Applicants should have the equivalent of a US bachelor’s degree

- Applicants will require the equivalent of 2.75 on a 4.0 grading scale for admission consideration.

- Applicants who have some master’s level academic work may be eligible for transfer credits or exemptions.

- Applicants must demonstrate English proficiency as evidenced by: TOEFL score 79-80 and greater, IELTS 6.5 and greater, PPTE 54 and greater, ELS 107 and greater, Michigan 90 and greater. It is recommended that you have TOEFL and IELTS results sent directly to SNHU to avoid delays. SNHU’s TOEFL code is 3649. The TOIEC examination is not accepted.

- English Bridge Applicants with the following scores will start in a bridge program combining English courses and academic courses: TOEFL 71-78, IELTS 6, PTE 49-53, ELS 112, EF 106, Michigan 85-89. English as a Second Language (ESL): Students with scores of TOEFL less than 71, IELTS less than 6.0, PTE less than 48, ELS less than 112, EF less than 106, and Michigan less than 85, can register and attend English as a Second Language (ESL) program

Other Fees

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New media technologies and trends are rapidly changing. Today, businesses engage customers with online tools like social networks, video, blogs, podcasts, mobile technology and more - sometimes even before the impact of these technologies is fully understood.

Developing and executing a new media campaign with a cohesive, impactful message requires specialized skills, strategies and tactics. With the master’s in marketing, new media and communications concentration, students will gain these essential skills and set themselves apart in their chosen profession. And the employment outlook is good: job growth for public relations specialists and marketing, advertising and promotions managers will increase by 12 percent through 2020.

What You’ll Learn

In the master’s in marketing, new media and communications concentration, you’ll examine how advances in media and technology have impacted the study of culture, relationships and messages. You’ll also investigate the practical aspect of various technologies of interest to become a more savvy marketing professional and critic of emerging media tools and resources.

This concentration will give you the chance to explore how interactive and social media have opened up myriad opportunities for individuals and businesses to create, manage and recreate their identity online. In addition, you’ll get to tackle the life cycle of a campaign, campaign management strategies, effective tracking and measurement, and the process of making modifications based on data analysis.

Where You Can Go

You’ll gain the knowledge to enter a variety of professions, including marketing and advertising managers, media managers, public relations and communications specialists, account executives, editors, bloggers and copywriters.

The demand for new media and communications experts exists in almost every industry, including:

Entertainment
Healthcare
Journalism
Politics
Retail

Entry Requirements

Applicants must hold a bachelor's degree or should anticipate completion of a bachelor's degree before enrollment in the graduate program.

International applicants
--------------------------------

- Applicants should have the equivalent of a US bachelor’s degree

- Applicants will require the equivalent of 2.75 on a 4.0 grading scale for admission consideration.

- Applicants who have some master’s level academic work may be eligible for transfer credits or exemptions.

- Applicants must demonstrate English proficiency as evidenced by: TOEFL score 79-80 and greater, IELTS 6.5 and greater, PPTE 54 and greater, ELS 107 and greater, Michigan 90 and greater. It is recommended that you have TOEFL and IELTS results sent directly to SNHU to avoid delays. SNHU’s TOEFL code is 3649. The TOIEC examination is not accepted.

- English Bridge Applicants with the following scores will start in a bridge program combining English courses and academic courses: TOEFL 71-78, IELTS 6, PTE 49-53, ELS 112, EF 106, Michigan 85-89. English as a Second Language (ESL): Students with scores of TOEFL less than 71, IELTS less than 6.0, PTE less than 48, ELS less than 112, EF less than 106, and Michigan less than 85, can register and attend English as a Second Language (ESL) program

Other Fees

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Communication is the key to career and business opportunities in an increasingly technological and global community. Communication is a vital and rewarding discipline that will help you understand and function successfully within the complex modern working environment. Massey University teaches a comprehensive programme in communication that combines skills in managing new technology, speaking, writing, and business presentations with a sound theoretical base.

Communication students learn the "body of knowledge" and how to write effective letters, reports, and memos. The courses explore theory and practice across a number of domains. Papers include study of the news media, business writing, professional presentations, communication technology, interpersonal communication, organisational communication, cross cultural communication, and public relations.

The Communication team use a wide range of teaching strategies to inform, stimulate and develop student learning and ability. These include roleplaying, writing portfolios, interviewing, presentations, and video conferencing. Students will also create web pages, communication plans for businesses, and short videos.

Students can take papers as part of the major in Communication. They are also in demand from students of other disciplines, especially marketing, media studies, information systems, and human resource management. Communication papers are well known for their practical emphasis and for adding value to other courses. As communication skills are vital in any career, Communication also makes a great complementary major for those looking to complete a double major in the BBS.

Staff involved have real-world experience in the areas they teach. They also value close and continuing links with businesses such as Sport Manawatu, Wanganui District Council, New Zealand Police, Senate Communications, Literacy Aotearoa, and Te Puna Matauranga o Whanganui.

We appreciate the diverse backgrounds which students bring to their learning and encourage them to share knowledge and experience. While you are encouraged to take responsibility for your own learning, staff are all strongly supportive and are here to help.

Entry Requirements

N/A

Other Fees

Enrolment Fee - $51.40 (NZD)

Student Services Levy - $237.50 (NZD)

Massey Foundation Fee -$22.40 (NZD)

Distance Learning overseas venue fee - $214.20 (NZD)

Textbooks

Incidental Unit Fees

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Upon completion of the Master of Arts in Communication Arts program students will obtain functional knowledge and achieve technical and professional skill development in the area of Communications.

Program Outcomes: Students demonstrate theoretical and applied knowledge of industry concepts, industry challenges, and research associated with media, culture, public relations, and news reporting, by doing the following:

Understand the fundamental concepts, terms, and procedures of the public communications industry and related areas of specialization. Apply theory and research associated with media, culture, advertising, public relations, and integrated marketing. Assess the major challenges associated with contemporary public communications issues such as crisis management, cause marketing, branding, and public affairs communication.

Technical and Professional Skill Development: Students demonstrate facility and professionalism with skills associated with business communications by doing the following:

Employ professional oral and written communication skills through technology-mediated modalities. Conceptualize, develop, and distribute multimedia applications to public communications and the specializations. Work collaboratively to effectively accomplish goals related to public communications or multimedia integration. Utilize technology related to public communications or multimedia integration. Apply real-world scenarios to achieve pragmatic and professional results for projects in advertising and public relations.

Entry Requirements

Completion of a bachelor’s degree from an institution that is accredited by an accrediting association that is recognized by the U.S. Department of Education and/or the Council for Higher Education Accreditation.

Depending on the major field of study, additional requirements may apply for admission. See specific John Hancock University program for details.

At the discretion of the Chair of Academic Programs, graduate admission requirements may be waived upon successful completion of 6 credit hours as a student at large. Documentation of any exception will become a part of the student’s permanent file.

Other Fees

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Upon completion of the Master of Arts in Communication Arts program students will obtain functional knowledge and achieve technical and professional skill development in the area of Communications.

Program Outcomes: Students demonstrate theoretical and applied knowledge of industry concepts, industry challenges, and research associated with media, culture, public relations, and news reporting, by doing the following:

Understand the fundamental concepts, terms, and procedures of the public communications industry and related areas of specialization. Apply theory and research associated with media, culture, advertising, public relations, and integrated marketing. Assess the major challenges associated with contemporary public communications issues such as crisis management, cause marketing, branding, and public affairs communication.

Technical and Professional Skill Development: Students demonstrate facility and professionalism with skills associated with business communications by doing the following:

Employ professional oral and written communication skills through technology-mediated modalities. Conceptualize, develop, and distribute multimedia applications to public communications and the specializations. Work collaboratively to effectively accomplish goals related to public communications or multimedia integration. Utilize technology related to public communications or multimedia integration. Apply real-world scenarios to achieve pragmatic and professional results for projects in advertising and public relations.

Entry Requirements

Completion of a bachelor’s degree from an institution that is accredited by an accrediting association that is recognized by the U.S. Department of Education and/or the Council for Higher Education Accreditation.

Depending on the major field of study, additional requirements may apply for admission.

At the discretion of the Chair of Academic Programs, graduate admission requirements may be waived upon successful completion of 6 credit hours as a student at large. Documentation of any exception will become a part of the student’s permanent file.

International applicants may be required to take a Test of English as a Foreign Language (TOEFL) and submit the results to John Hancock University prior to enrollment.
TOEFL scores vary based on the method in which the test is taken. The required scores for admission to John Hancock University are as follows:

Print: 550
Computer: 213
Internet: 79

Other Fees

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