Online Marketing New Media Communications Degree :: Accredited Universities

New media technologies and trends are rapidly changing. Today, businesses engage customers with online tools like social networks, video, blogs, podcasts, mobile technology and more - sometimes even before the impact of these technologies is fully understood.

Developing and executing a new media campaign with a cohesive, impactful message requires specialized skills, strategies and tactics. With the master’s in marketing, new media and communications concentration, students will gain these essential skills and set themselves apart in their chosen profession. And the employment outlook is good: job growth for public relations specialists and marketing, advertising and promotions managers will increase by 12 percent through 2020.

What You’ll Learn

In the master’s in marketing, new media and communications concentration, you’ll examine how advances in media and technology have impacted the study of culture, relationships and messages. You’ll also investigate the practical aspect of various technologies of interest to become a more savvy marketing professional and critic of emerging media tools and resources.

This concentration will give you the chance to explore how interactive and social media have opened up myriad opportunities for individuals and businesses to create, manage and recreate their identity online. In addition, you’ll get to tackle the life cycle of a campaign, campaign management strategies, effective tracking and measurement, and the process of making modifications based on data analysis.

Where You Can Go

You’ll gain the knowledge to enter a variety of professions, including marketing and advertising managers, media managers, public relations and communications specialists, account executives, editors, bloggers and copywriters.

The demand for new media and communications experts exists in almost every industry, including:

Entertainment
Healthcare
Journalism
Politics
Retail

Entry Requirements

Applicants must hold a bachelor's degree or should anticipate completion of a bachelor's degree before enrollment in the graduate program.

International applicants
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- Applicants should have the equivalent of a US bachelor’s degree

- Applicants will require the equivalent of 2.75 on a 4.0 grading scale for admission consideration.

- Applicants who have some master’s level academic work may be eligible for transfer credits or exemptions.

- Applicants must demonstrate English proficiency as evidenced by: TOEFL score 79-80 and greater, IELTS 6.5 and greater, PPTE 54 and greater, ELS 107 and greater, Michigan 90 and greater. It is recommended that you have TOEFL and IELTS results sent directly to SNHU to avoid delays. SNHU’s TOEFL code is 3649. The TOIEC examination is not accepted.

- English Bridge Applicants with the following scores will start in a bridge program combining English courses and academic courses: TOEFL 71-78, IELTS 6, PTE 49-53, ELS 112, EF 106, Michigan 85-89. English as a Second Language (ESL): Students with scores of TOEFL less than 71, IELTS less than 6.0, PTE less than 48, ELS less than 112, EF less than 106, and Michigan less than 85, can register and attend English as a Second Language (ESL) program

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The convergence of traditional communication technologies on the internet has blurred the distinction between private and public spheres and engendered new forms of participation in civil society through interactive media, web-based networking and digital forums.

The course will facilitate a close examination of questions emerging from these contemporary forms of mediation. This is underpinned by an understanding of the media as a global phenomenon and a common grounding in theories and research related to globalization and communications. The programme introduces a critical exploration of the connections between technological innovation and cultural transformation; changes in the forms and practices in media communication; and the capacity of new communication technologies to transform social interaction within a mediated, global society.

The course is aimed at people who have a professional or critical interest in debates around globalisation, cultural and media imperialism, pluralism and democracy, and the politics of representation. Specifically, as a distance learning award it aims to appeal to professional communicators from NGO's, political organisations, journalism, and marketing who want to broaden their knowledge and understanding about media change and current practice.

Entry Requirements

2.2 Honours degree or above, or relevant professional experience.

Other Fees

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The M.S. IMC program will be conducted exclusively online. Twelve rigorous three-credit courses will be required, culminating with a capstone experience in which students prepare a cohesive IMC plan for a real-world client.

Goal and Objectives
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Develop a foundation amongst students for identifying stakeholders; learning the strengths, weaknesses and applications of each communications vehicle; and for competency in preparing cohesive IMC plans.

Achieve an understanding of the primary role of IMC as the key to building brand image and brand equity.

Prepare graduates of the IMC program to be able to:

- Identify all stakeholders as an early step in the IMC process;

- Identify the situations when each functional area of IMC can be effectively utilized;

- Discuss various factors in the global environment and how they influence IMC decisions;

- Explain how brand equity is built, measured and managed;

- Identify the factors that shape consumer decision making;
Plan IMC message communications strategies;

- Explain the meaning of developing the same message across different vehicles;

- Demonstrate how marketing objectives are translated into effective media strategies;

- Explain how the Internet and other new media vehicles can be used to build customer relationships;

- Discuss the roles of direct marketing in acquiring and retaining customers and building loyalty;

- Explain how to measure the results of a direct marketing campaign;

- Discuss how to use research for creative development and measuring the impact of the brand communications programs;

- Explain the applications of sales promotion to build traffic, launch new products and build brands;

- Identify the ethical and regulatory issues surrounding IMC;

- Develop evaluative standards to determine success/failure of any given IMC campaign;

- Develop a comprehensive and viable IMC plan for a real-world profit or nonprofit organization.

Be research-oriented and gain respect for developing knowledge in this discipline.

Reinforce the theme of developing innovative, applied and global programs.

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Learn how marketing professionals use advertising, communications, PR and branding techniques to connect with target markets around the world with an International Marketing MBA online degree from Southern New Hampshire University. The International Marketing MBA online program explores the important role that marketing plays on a company’s bottom line. Taught by marketing and business experts who have global connections, this International MBA online program combines best practices in marketing and business to provide the comprehensive training multinational corporations and agencies are looking for.

In addition to the focused study of marketing, the International MBA in Marketing promotes a thorough understanding of how business is conducted globally. This includes an examination of how external factors such as politics, international law, economic policies, regulatory systems and cultural beliefs influence decision making, and how to direct and manage multinational business operations effectively despite these differences.

Learn how to:

- Use research, specific media and targeted copy and design to manage promotional campaigns.

- Understand consumer behavior and how it relates to effective marketing strategies.

- Create, build and manage a brand.

- Take an analytical approach to selling in relation to customer satisfaction.

- Use communications to connect with target markets and spark them to take action.

- Understand the impact of international economic, social and political relationships on corporations.

- Develop relationships within international markets and improve international competitiveness.

Entry Requirements

Applicants must hold a bachelor's degree or should anticipate completion of a bachelor's degree before enrollment in the graduate program.

International applicants
--------------------------------

- Applicants should have the equivalent of a US bachelor’s degree

- Applicants will require the equivalent of 2.75 on a 4.0 grading scale for admission consideration.

- Applicants who have some master’s level academic work may be eligible for transfer credits or exemptions.

- Applicants must demonstrate English proficiency as evidenced by: TOEFL score 79-80 and greater, IELTS 6.5 and greater, PPTE 54 and greater, ELS 107 and greater, Michigan 90 and greater. It is recommended that you have TOEFL and IELTS results sent directly to SNHU to avoid delays. SNHU’s TOEFL code is 3649. The TOIEC examination is not accepted.

- English Bridge Applicants with the following scores will start in a bridge program combining English courses and academic courses: TOEFL 71-78, IELTS 6, PTE 49-53, ELS 112, EF 106, Michigan 85-89. English as a Second Language (ESL): Students with scores of TOEFL less than 71, IELTS less than 6.0, PTE less than 48, ELS less than 112, EF less than 106, and Michigan less than 85, can register and attend English as a Second Language (ESL) program

Other Fees

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Increase your skills and expertise in all areas of marketing management by earning a Master of Science in Management – Marketing Management (MSMM) from New England College’s leading online degree program. Dive into disciplines including new media, customer relationship management, project management, communications and much more. This degree program is designed for professionals that require a flexible and convenient online degree program seeking to increase their knowledge in the tools, theories and best practices for marketing management leaders in today’s global environment.

Throughout New England College’s Master of Science in Management – Marketing Management degree students enjoys a collaborative, supportive and flexible online environment to earn their degree. To allow students to absorb and explore subjects in-depth, students focus on 2 courses every 7 weeks to allow for intensive concentration. Strengthen your management skills including decision making, critical thinking and leadership while gaining insight into the latest in marketing theory and practice including in areas of CRM, research, competitive analysis and more.

Explore the new media technologies and strategies for implementation into marketing programs.

Develop project management skills including resource allocation, human resources, budgeting, scheduling and more as it relates to marketing management functions.

Learn about customer lifecycle, retention, acquisition, development, lifetime value and other areas of customer relationship management.

Further your managerial accounting and finance skills and how they relate to marketing management.

Improve analytical thinking with exploration into market research techniques and theories and relevant application and analysis into marketing programs.

Entry Requirements

Applicants must have earned a bachelor's degree from an accredited institution.

Other Fees

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