Online Health Marketing Communication Degree :: Accredited Universities

Inform the public on vital health issues. Pursue your Bachelor of Arts in Health Marketing and Communication degree from Ashford University.

In the Bachelor of Arts in Health Marketing and Communication program, you will analyze strengths and weaknesses of communication channels used in the health care industry. As the health care industry continues to grow, there are a variety of careers for health communicators. Graduates of this program will develop strategies to raise awareness, advocate for change, and communicate risk. The curriculum also identifies eHealth channels and examines current eHealth trends

Entry Requirements

Students seeking admission to an online undergraduate program must meet the following admission requirements prior to the start of the first course at Ashford University:

Have a regular high-school diploma earned through college preparatory or regular high school courses or GED equivalency recognized by the Department of Education of the state in which it was earned, completed secondary school through home schooling as defined by state law, or earned an equivalent to a US high school diploma at an international high school according to approved Foreign Evaluation services. An earned IEP or Special Education Diploma or Certificate of Completion based upon IEP goals does not meet the regular high school diploma requirement for admission to Ashford University. If no high school degree was earned, applicants who have successfully completed at least a two-year program that is acceptable for full credit toward a bachelor’s degree from an appropriately accredited postsecondary institution, as defined by Ashford University transfer credit policies, may be admitted.

Be 22 years of age or older, or be exempt from this requirement by meeting one of the following criteria:

- Earned a minimum of 30 transferable credits* as defined by Ashford University transfer credit policies;

- Earned an Associate’s degree or higher from a regionally or approved nationally accredited institution; or

- Seeking readmission to Ashford University after withdrawal from a degree program; or

- Current degree-seeking student at Ashford University requesting to change majors.

Have the ability to study English indicated by one of the following:

- Achieved a recognized high school diploma or equivalent in which the primary language of instruction was English

- Received a GED that was taken in English

- A minimum of 30 credits have been earned from regionally or approved nationally accredited colleges/universities in the United States or equivalent in which the primary language of instruction was English; or

- Test of English as a Foreign Language (TOEFL) examination taken within the past two (2) years. A minimum score of 500 paper-based or 61 Internet-based is required. Copies of official scores must be submitted prior to provisional enrollment, and official scores must be submitted for full admission.

Submission of official transcripts from all postsecondary education attempted.

TOEFL scores submission.

Cumulative undergraduate grade point average of 2.0.**

Other Fees

Books and supplies : $4,000

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Our Bachelor of Arts in Advertising/Public Relations with an option in Strategic Communications is far more than a communications major. The courses in this program encompass aspects of advertising, marketing, public relations, communications, technology, law, research, social media, and many other disciplines. By studying a diverse range of topics in these fields, you can learn how to select the appropriate medium to reach your chosen audience — and design a powerful communication strategy to influence them.

Career Opportunities for Graduates

You can learn to create, analyze, execute, and evaluate communication strategies that can be applied in many industries and organizations, such as government, health care, public policy, small businesses, and the military. As a successful graduate, you can expand your career opportunities in a wide variety of fields involving communications. In these positions, you may be required to:

- craft a press release about a public issue to change or influence audience perceptions

- analyze advertising and marketing efforts to ensure a positive public image of a company

- develop and maintain relationships and communication channels with community stakeholders to support social responsibility for any organization

- nourish an organization's image based on analysis of the political, economic, technological and social environment to increase their revenues and foster goodwill

- set goals and plan projects to help the audience learn and internalize your message

- conduct communications campaigns to influence the public image of a person or an organization, or to promote a product and increase sales

Who Should Apply?
This program is designed for professionals who need a bachelor's degree to advance their career in strategic communications or are looking to change career paths. It is an ideal program if you want to work in a dynamic environment, analyzing many aspects of a situation, gathering knowledge from different disciplines, setting goals, and creating on-target, comprehensive communication strategies to move your organization’s objectives forward.

Applicants to this program will want to develop or enhance their skills in:

complex problem solving
oral, visual, and written communication
research and analytic techniques
creativity
cultural and social sensitivity and awareness

Entry Requirements

To apply for this program, you must be a high school graduate, or have completed your GED.

International applicants
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International students whose native language is not English must submit proof of English language proficiency.
The scores must be less than two years old. The following are ways in which you can satisfy the language proficiency requirement:

TOEFL: A minimum TOEFL score of 80 on the Internet-based TOEFL or 550 on the paper exam (score reports must be official and cannot be more than two years old (code #2660);

IELTS: A minimum IELTS score of 6.5 on the academic test

SAT score of 530 or higher on the critical reading section (code #2660);

ACT score of 24 or higher on the English section (code #3656);

IGCSE score of A, B, or C on the English language exam,
IB score of 5 or higher on the English Language & Literature (SL/HL) exam,

Other Fees

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The Master of Science in Healthcare Administration program seeks to develop professionals who understand how to manage non-profit, for-profit, and voluntary health care organizations in effective and innovative ways. The program focuses on the need for health care administrators to be continuous learners, critical thinkers, and ethical practitioners by recognizing the multiply-constructed nature of human, social, and organizational realities and the complex relationships between the system of health providers and the needs of the community. Students will analyze the role of health care in society, the managed care model, the need for client-centered models, alternative paradigms, and the development of health organizations in a broad array of communities. Courses integrate theoretical concepts with practical applications. The program is designed with effective professional leadership skills and the ability to develop and implement solid, creative solutions as its central objectives.

Program objectives
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- Apply critical thinking and reasoning skills to identify problems and to develop problem-solving abilities within the business context.

- Develop potential, enabling them to face the future with confidence and determination.

- Prepare for leadership and service within a broad spectrum of business and business-related arenas.

- Acquire the tools specific to business processes and procedures and the capacity to understand the principal theory, significance and practical applications related thereto.

- Develop a solid understanding of the functional components of business - economics, marketing, accounting, finance, law, management, thus enabling the graduate to assume managerial trainee and like positions, in which they will have the occasion to grow and develop further.

- Apply theoretical knowledge to the solution of real-life (field related) problems both individually and through teamwork within the context of a variety of active learning environments.

- Develop strong communication skills with due emphasis on the tools of effective writing.

Entry Requirements

Applicants must have earned a bachelor's degree from an accredited institution.

International Applicants
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International student (educated outside of the United States), must provide proof of college level proficiency in English when native language is not English in one of the following

- A college transcript indicating a grade of C or higher in an English composition course.

- A high school diploma completed where instruction is conducted in English.

- College transcript indicating completion of 30 semester hours of credit with an average of "C" or higher where instruction is conducted in English.

- Graduation from a school or university where instruction is conducted in English

- A minimum grade of level 3 on the ACT COMPASS's English as a Second language Placement Test
A minimum grade of Pre-1 on the Eiken English Proficiency Exam

- IELTS (International English Language Testing System) - Minimum score of 6.0 on the academic writing and academic reading modules.

- TOEFL (Test of English as a Foreign Language) scores( (hardcopy) (PBT) or online version (iBT), or computer-based (CBT), score required for:

530 (PBT) or, 71 (iBT) or 197 (CBT)

Other Fees

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The Online MS in Health Care Administration program has been designed to provide working health care professionals with the knowledge, skill sets, and abilities needed to be effective health care administrators and managers. Health care delivery is undergoing rapid growth and change in the U.S., a change that has accelerated in the 21st century. As a result, the responsibilities of health care administrators and managers are continuously being redefined. In this dynamic environment, organizations must manage for continuous improvement and maintain flexibility to respond to the latest challenges. This underscores the constant need for health care professionals to keep pace with new knowledge and gain new skills.

The Online MS in Health Care Administration program seeks to develop professionals who understand how to manage non-profit, for-profit, and voluntary health care organizations in effective and innovative ways and who can help health care organizations successfully meet the challenges of a rapidly changing environment. Students in the MS in Health Care Administration program acquire the analytical skills needed to explore new models of health care delivery and organizational design. They also develop the leadership skills needed to discover and implement creative solutions to problems in the current health care system.

Program Objectives
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The Health Care Leadership Alliance (HLA), a consortium of major professional health care associations, has identified five competency domains in which all health care administrators and managers should have proficiency for workplace effectiveness.

By successfully completing this program, students will be able to demonstrate competency in the following five domains:

- Communication and Relationship Management: The ability to communicate clearly and concisely with internal and external customers, to establish and maintain relationships, and to facilitate constructive interactions with individuals and groups

- Leadership: The ability to inspire individual and organizational excellence, to create and attain a shared vision, and to successfully manage change to attain the organization's strategic ends and successful performance

- Professionalism: The ability to align personal and organizational conduct with ethical and professional standards that include a responsibility to the patient and community, a service orientation, and a commitment to lifelong learning and improvement

- Knowledge of the Health Care Environment: The demonstrated understanding of the health care system and the environment in which health care managers and providers function

- Business Skills and Knowledge: The ability to apply business principles to the health care environment; basic business principles include financial management, human resource management, organizational dynamics and governance, strategic planning and marketing, information management, risk management, and quality improvement

Entry Requirements

The MS-HCA degree program is open to applicants planning a career or advancing a career in the health care field who have a baccalaureate degree from an accredited institution. Admission will be granted based upon the Admission Committee's overall assessment of the student's qualifications and academic/career potential, using the following criteria:

Cumulative undergraduate GPA of at least 2.5;

Statement of Purpose in pursuing the HCA degree (a 1-2 page essay double-spaced, explaining who you are, your career goals and how the MS HCA degree will help you achieve those goals, and why you believe you will be successful in the program);

Two letters of academic and/or professional recommendation (on letterhead). The letter writers should include how they know you, if they think you would be successful in the program and why they think that;

Professional resume/vita;

All undergraduate/graduate transcripts. (These must be sent directly to University Admissions NOT the Department.)

All applicants must submit an online Graduate Admission application declaring Health Care Administration as a degree objective, and transcripts, at http://www.csumentor.edu along with a non-refundable fee. In addition, applicants must also submit a statement of purpose, 2 letters of reference and a resume directly to the Department of Public Affairs and Administration at CSUEB, Dept of Public Affairs and Administration, 25800 Carlos Bee Blvd., MI 4122, Hayward, CA 94542-3040.

Other Fees

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The Master of Science in Health Care Administration program prepares individuals to develop and implement solutions that address today‛s unique challenges facing the health care industry. Graduates with a master‛s in health care administration will be prepared to work in middle to upper management in for profit or non-profit organizations including health and wellness organizations, hospitals, clinics, ambulatory care, or health services companies. In addition, employment opportunities in other types of health care organizations such as insurance companies, governmental health agencies, non-profit health organizations, medical device companies, and medical equipment manufacturers are possible.

The master‛s in health administration program emphasizes the conceptual, analytical, and application skills required to manage contemporary health care organizations. Topics of study include: contemporary health care delivery models, health care policies and economics, legal and ethical principles in health care, cost containment models, workforce management, marketing communication strategies, health care finance, leadership styles and development, and health care business analysis.

A capstone course culminates the master‛s in health administration program, providing an opportunity for students to complete the development of a comprehensive research project, plan, or proposal that addresses a problem, issue, or concern and can be implemented upon completion of the program.

Entry Requirements

Applicants to university graduate programs may be accepted for admission by meeting one of the criteria specified below:

Degree Bearing Transcripts
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An undergraduate degree from an accredited, GCU-approved college, university or program with a GPA of 2.8 or better on the degree-bearing transcript

OR

A graduate degree from an accredited, GCU-approved college, university or program

Test Scores
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If students cannot meet the GPA requirement, they may still be eligible for admission by meeting certain graduate test scores:
Graduate Management Admissions Test (GMAT): 500
Graduate Record Examination (GRE): 1,000 combined verbal/quantitative, prior to August 2011; 300 combined verbal/quantitative, after August 2011

Other Fees

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