Online Integrated Marketing Communication Degree :: Accredited Universities

The Master of Science in Communication with a concentration in Integrated Marketing Communication (IMC) covers public relations, promotions, and interpersonal communications into a coordinated program of total communications. In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet. All organizations need to create and deliver important information that communicate value, manage brands, and advance reputation. Lasell College's Master of Science in Communication with a concentration in Integrated Marketing Communication can help you, a working professional, advance your career or begin a new one.

Entry Requirements

Applicants must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.

International applicants whose second language is not in English must show a English Language Proficiency in one of the ways below:

TOEFL score minimum required is 79 (ibt) or
IELTS score of 6 or higher

Other Fees

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The online Master’s degree in Integrated Marketing Communication from Marist College is a comprehensive graduate school program that focuses on modern day digital interactive marketing and communications tactics. Each course concentrates on how companies can deliver a constant message that reflects their brand, values, products, and company mission.

The Integrated Marketing Communication Master’s degree is made up of a 100% online curriculum, allowing students to earn their master’s degree through a flexible schedule on their own time. The online courses are designed to create a cohesive program, merging all facets of modern day marketing. Online Integrated Marketing Communication courses include topics such as advertising, public relations, social media, marketing research, branding, strategy and analytical tools, and global marketing insights.

Marist College's online Master of Arts in Integrated Marketing Communication was developed with the help of knowledgeable marketing and communications industry leaders. Marist College’s network of industry professionals enables us to provide graduate school students with the modern marketing and communications knowledge needed to expand their careers in the increasingly interactive, multichannel, competitive global marketplace.

Whether you are a recent graduate, seasoned marketing professional or interested in a career change, the online Integrated Marketing Communication graduate degree can provide you with the necessary knowledge to advance your career.

Entry Requirements

- Applicants must have earned a bachelor's degree from an accredited institution.

- Official GRE or GMAT scores are required.

International applicants
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International applicants whose first language is not English must submit one of these test scores

TOEFL - Applicants must submit a minimum score of 550 on the paper based TOEFL exam or a 213 on the computer based TOEFL or an 80 on the Internet based TOEFL exam

IELTS - Applicants must submit a minimum score of 6.5

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The M.S. IMC program will be conducted exclusively online. Twelve rigorous three-credit courses will be required, culminating with a capstone experience in which students prepare a cohesive IMC plan for a real-world client.

Goal and Objectives
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Develop a foundation amongst students for identifying stakeholders; learning the strengths, weaknesses and applications of each communications vehicle; and for competency in preparing cohesive IMC plans.

Achieve an understanding of the primary role of IMC as the key to building brand image and brand equity.

Prepare graduates of the IMC program to be able to:

- Identify all stakeholders as an early step in the IMC process;

- Identify the situations when each functional area of IMC can be effectively utilized;

- Discuss various factors in the global environment and how they influence IMC decisions;

- Explain how brand equity is built, measured and managed;

- Identify the factors that shape consumer decision making;
Plan IMC message communications strategies;

- Explain the meaning of developing the same message across different vehicles;

- Demonstrate how marketing objectives are translated into effective media strategies;

- Explain how the Internet and other new media vehicles can be used to build customer relationships;

- Discuss the roles of direct marketing in acquiring and retaining customers and building loyalty;

- Explain how to measure the results of a direct marketing campaign;

- Discuss how to use research for creative development and measuring the impact of the brand communications programs;

- Explain the applications of sales promotion to build traffic, launch new products and build brands;

- Identify the ethical and regulatory issues surrounding IMC;

- Develop evaluative standards to determine success/failure of any given IMC campaign;

- Develop a comprehensive and viable IMC plan for a real-world profit or nonprofit organization.

Be research-oriented and gain respect for developing knowledge in this discipline.

Reinforce the theme of developing innovative, applied and global programs.

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Leading organizations today are creating and managing their marketing communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of overall organizational objectives. There is strong growth among agencies that deliver integrated solutions and among their client firms using those approaches. Our program will help the student prepare for a key role in such organizations.

A strong emphasis is placed on practical content in our courses. We make extensive use of real-world cases and utilize class discussion. Classes are highly participative and will help students develop their skills for working in a team-based, problem solving setting. Because classes are small, students get to know their classmates well, which enhances students' networks of colleagues. The team-based cooperative learning is emphasized equally in online courses as it is in on-campus classes. The public relations concentration can be completed only in person, in San Francisco. The general concentration can be completed in person and online.

Entry Requirements

For admission to degree programs you must:

Hold an earned bachelor's degree from a regionally accredited US institution or the equivalent from a recognized foreign (outside the US) institution;

Demonstrate academic and professional capability to study at the graduate level;

Possess quantitative, writing, and computing skills needed to succeed in a competitive and dynamic environment.

GMAT score - The GMAT is a basic aptitude test and does not require knowledge of business subject content.

Proof of achieving Golden Gate University's English Language Proficiency Admission Requirements is required of all graduate applicants who are non-native speakers of English. The English proficiency tests we accept are TOEFL, IELTS and PTE. We also have an agreement with ELS (www.els.edu)

Other Fees

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If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major.

IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs.

Entry Requirements

A completed recognised Bachelor Degree (or higher) in any discipline with a grade point average of 4.0 (on a 7 point scale).

Other Fees

Overseas examination fees

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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