Online Business Integrated Marketing Communication Degree :: Accredited Universities

If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major.

IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs.

Entry Requirements

A completed recognised Bachelor Degree (or higher) in any discipline with a grade point average of 4.0 (on a 7 point scale).

Other Fees

Overseas examination fees

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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CSU's Bachelor of Business (Marketing) provides the practical skills and theoretical grounding for graduates to build a successful career in marketing.

The course focuses on the integrated processes used to launch products and services, develop and maintain a brand's image, and formulate marketing and communication strategies to build strong customer relationships and create value for customers, stakeholders and businesses.

Graduates will be able to respond to the needs of industry and commerce, particularly in the areas of branding, international marketing, marketing research, marketing communications and strategic marketing.

Entry Requirements

To be admitted into the course, prospective students need to indicate their likelihood of success through: previous studies, and other attainments and experience.

Other Fees

Overseas examination fees ($100/course)

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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Upon completion of the Master of Arts in Communication Arts program students will obtain functional knowledge and achieve technical and professional skill development in the area of Communications.

Program Outcomes: Students demonstrate theoretical and applied knowledge of industry concepts, industry challenges, and research associated with media, culture, public relations, and news reporting, by doing the following:

Understand the fundamental concepts, terms, and procedures of the public communications industry and related areas of specialization. Apply theory and research associated with media, culture, advertising, public relations, and integrated marketing. Assess the major challenges associated with contemporary public communications issues such as crisis management, cause marketing, branding, and public affairs communication.

Technical and Professional Skill Development: Students demonstrate facility and professionalism with skills associated with business communications by doing the following:

Employ professional oral and written communication skills through technology-mediated modalities. Conceptualize, develop, and distribute multimedia applications to public communications and the specializations. Work collaboratively to effectively accomplish goals related to public communications or multimedia integration. Utilize technology related to public communications or multimedia integration. Apply real-world scenarios to achieve pragmatic and professional results for projects in advertising and public relations.

Entry Requirements

Completion of a bachelor’s degree from an institution that is accredited by an accrediting association that is recognized by the U.S. Department of Education and/or the Council for Higher Education Accreditation.

Depending on the major field of study, additional requirements may apply for admission. See specific John Hancock University program for details.

At the discretion of the Chair of Academic Programs, graduate admission requirements may be waived upon successful completion of 6 credit hours as a student at large. Documentation of any exception will become a part of the student’s permanent file.

Other Fees

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Upon completion of the Master of Arts in Communication Arts program students will obtain functional knowledge and achieve technical and professional skill development in the area of Communications.

Program Outcomes: Students demonstrate theoretical and applied knowledge of industry concepts, industry challenges, and research associated with media, culture, public relations, and news reporting, by doing the following:

Understand the fundamental concepts, terms, and procedures of the public communications industry and related areas of specialization. Apply theory and research associated with media, culture, advertising, public relations, and integrated marketing. Assess the major challenges associated with contemporary public communications issues such as crisis management, cause marketing, branding, and public affairs communication.

Technical and Professional Skill Development: Students demonstrate facility and professionalism with skills associated with business communications by doing the following:

Employ professional oral and written communication skills through technology-mediated modalities. Conceptualize, develop, and distribute multimedia applications to public communications and the specializations. Work collaboratively to effectively accomplish goals related to public communications or multimedia integration. Utilize technology related to public communications or multimedia integration. Apply real-world scenarios to achieve pragmatic and professional results for projects in advertising and public relations.

Entry Requirements

Completion of a bachelor’s degree from an institution that is accredited by an accrediting association that is recognized by the U.S. Department of Education and/or the Council for Higher Education Accreditation.

Depending on the major field of study, additional requirements may apply for admission.

At the discretion of the Chair of Academic Programs, graduate admission requirements may be waived upon successful completion of 6 credit hours as a student at large. Documentation of any exception will become a part of the student’s permanent file.

International applicants may be required to take a Test of English as a Foreign Language (TOEFL) and submit the results to John Hancock University prior to enrollment.
TOEFL scores vary based on the method in which the test is taken. The required scores for admission to John Hancock University are as follows:

Print: 550
Computer: 213
Internet: 79

Other Fees

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The program prepares students for professional opportunities and advancement in a dynamic, global business environment through innovative and career-relevant curriculum. Available fully online or on-campus with integrated online components, the Bachelor of Business Administration with an emphasis in General Business introduces students to principles of accounting, human resources, organizational leadership, marketing and information systems management.

The Brandman University BBA meets the demands of both students and employers while integrating the latest academic research on current issues in business. It is particularly useful for those who would like to move up in their company or prepare for entry level to middle management opportunities. Students will develop business fundamentals while focusing on their customized area of specialization.

Program Learning Outcomes
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Communication: Demonstrate effective oral and written communication skills in organizational and professional settings.

Ethics: Identify and evaluate ethical issues and formulate a defensible resolution in business environments.

Global: Apply cultural differences, diversity issues, and business functions and processes, in domestic and global settings.

Technology: Apply technology to support decision making in businesses; leadership.

Business Functions/Processes: Interpret and implement business functions and processes.

Entry Requirements

Students must have completed 12 or more transferable baccalaureate level credits or the equivalent for admission to Brandman University.

Prospective students must submit the following:

Completed application package.

Official transcripts from ALL colleges and universities attended. Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

For those applying under an active military agreement with Brandman University, admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts. If additional coursework from other institutions is submitted prior to admission this coursework will also be included in determining admissibility and transferability for course credit.

Other Fees

Please refer this link for additional fee relevant to the course

http://www.brandman.edu/files/attachments/Brandman-Tuition-Fees-2014-2015.pdf

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