Online Digital Marketing Top Up Degree :: Accredited Universities

This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) or Chartered Institute of Marketing (CIM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislations and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions. It is anticipated that a high number of students applying for this course will be in full-time employment. Therefore a number of flexible study routes are offered:

The blended learning route will enable you to study at home for two semesters before progressing to the dissertation. Each semester will commence with an intensive one or two-day workshop introducing the core subjects, which are then supported extensively by online learning materials, presentations and webinars. The workshops will normally take place in January, September and November.

Entry Requirements

Below are the Level 7 qualifications accepted for entry onto the Top –Up.

IDM Diploma in Digital Marketing
IDM Diploma in Direct and Digital Marketing
IDM Diploma in Digital Marketing with B2B
IDM Diploma in Direct and Digital Marketing with B2B
CIM Post Graduate Diploma, plus CAM Digital Marketing Qualification (Level 4)
If you also have the following qualification; (1) IDM Certificate in Digital Marketing or IDM Certificate in Direct & Digital Marketing, we will be able to give you a further 10 credits based on Accredited Prior Learning (APL)

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The online Master’s degree in Integrated Marketing Communication from Marist College is a comprehensive graduate school program that focuses on modern day digital interactive marketing and communications tactics. Each course concentrates on how companies can deliver a constant message that reflects their brand, values, products, and company mission.

The Integrated Marketing Communication Master’s degree is made up of a 100% online curriculum, allowing students to earn their master’s degree through a flexible schedule on their own time. The online courses are designed to create a cohesive program, merging all facets of modern day marketing. Online Integrated Marketing Communication courses include topics such as advertising, public relations, social media, marketing research, branding, strategy and analytical tools, and global marketing insights.

Marist College's online Master of Arts in Integrated Marketing Communication was developed with the help of knowledgeable marketing and communications industry leaders. Marist College’s network of industry professionals enables us to provide graduate school students with the modern marketing and communications knowledge needed to expand their careers in the increasingly interactive, multichannel, competitive global marketplace.

Whether you are a recent graduate, seasoned marketing professional or interested in a career change, the online Integrated Marketing Communication graduate degree can provide you with the necessary knowledge to advance your career.

Entry Requirements

- Applicants must have earned a bachelor's degree from an accredited institution.

- Official GRE or GMAT scores are required.

International applicants
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International applicants whose first language is not English must submit one of these test scores

TOEFL - Applicants must submit a minimum score of 550 on the paper based TOEFL exam or a 213 on the computer based TOEFL or an 80 on the Internet based TOEFL exam

IELTS - Applicants must submit a minimum score of 6.5

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Businesses of all kinds are challenged to create brands that break through the clutter and noise of today’s globalized multimedia world. Not only is a strong identity essential to success, a company must also ensure that their brand is being seen by the right people, in the right places. Those “places” are increasingly complex, poised upon a digital landscape that is fully mobile.

That’s where earning your Online MBA from New Jersey Institute of Technology can give you an edge. Choosing our Marketing specialization as your course of study can help prepare you for a leadership role as an innovator in the marketing technologies of today … and tomorrow. An online MBA from NJIT also offers you the advantages of:

- Attending a respected, top-tier technology school

- Studying online, on your schedule, from wherever you may be

- Exploring the strategic ways that technology, management and marketing converge and integrate

- Learning from experienced faculty with strong academic, business and technical credentials

While we have a technology-driven mindset at NJIT, you don’t need to be in a technical role to benefit from our Online MBA program. Our Marketing specialization is ideal for individuals currently working in advertising, marketing or public relations. It’s also a way for new graduates to add clout to a marketing, journalism, communications, or business degree.

Professionals with an understanding of both analog and digital communication channels will have a competitive advantage over their peers. However, it’s the blend of technical and business savvy that is the hardest to find. Marketing still demands excellent communication, budgeting, planning, analysis and reporting skills that come with earning your Online MBA from New Jersey Institute of Technology.

Specializing in Marketing within the Online MBA program at New Jersey Institute of Technology will provide you with actionable skills that you can put to work almost immediately. If you are in a career (or interested in a career) with accountability for any of the following activities, you can gain knowledge here:

- Building memorable and intuitive corporate brands
Increasing your company’s market penetration

- Overseeing the marketing process, from planning through execution

- Creating added value for company shareholders

- Developing marketing strategy across the latest digital media venues

- Analyzing market segmentation, targeting and positioning

- Measuring marketing campaign results and return on investment

- Earning your Online MBA from New Jersey Institute of Technology can open new opportunities to you. It’s also a valuable tool if you dream of opening your own advertising agency or marketing and public relations firm. Clients want to do business with well-credentialed professionals who have the experience and education to positively impact their organization’s success.

Gaining leadership skills and an executive-caliber mindset are inherent benefits of pursuing an MBA. That’s because you will absorb knowledge of economics, operations, corporate strategy, decision making, human resources, organizational development and other core competencies, along with the expertise of a Marketing specialization.

Here, at New Jersey Institute of Technology, you will have the additional advantage of a curriculum that is rooted in a strong technological knowledge base. This alone is critical to being able to effectively navigate today’s business world.

Earning an advanced degree requires a dedicated commitment on your part. An Online MBA program like ours makes the challenge easier by giving you the flexibility to learn on your own schedule, from your home, office or wherever you may be travelling on business. Still, you must be willing to take on tough assignments, create presentations and reports, and network online with faculty and your fellow students. The goal is to ensure that you are ready for real-world scenarios that involve profit and loss implications.

If you think you have what it takes, now is the time to explore the opportunities presented by New Jersey Institute of Technology. We encourage you to learn more about our Online MBA with Marketing Specialization today.

Entry Requirements

To be considered for a master's program at NJIT, you must have completed a four-year undergraduate program accredited in the United States or its equivalent and demonstrate superior academic achievement in an appropriate discipline.

We look for students who placed in the top half of their graduating class and department, with a cumulative GPA no lower than 2.8 on a 4.0 scale.

The GMAT is required for all applicants to graduate programs within the School of Management.

The Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS) is required for all international applicants not holding a degree from a United States post-secondary institution. The minimum score required is 79 for the Internet-based TOEFL exam, 213 for the computer-based TOEFL exam, or 550 for the paper-based TOEFL exam. A minimum score of 6.5 with no sub-score lower than 6.0 is required for the IELTS exam.

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