Online Business Retail Management Degree :: Accredited Universities

The Master of Science program in Business: Marketing is designed to provide graduate students advanced analytical marketing skills and hands-on marketing-project management experience. The curriculum affords a strong foundation in a variety of areas: brand and product management; logistics and supply chain management; marketing research and analysis; management consulting and project management; professional selling and sales management; retail management, services marketing and buying. The objective of this specialized program is to develop mastery of marketing analysis and communications to support business marketing strategy and marketing decisions within the corporate sector and within other public and private organizational settings. Students will acquire decision-making skills and will learn how to apply sophisticated quantitative and analytical tools, how to assess and act on complex political, cultural, legal and technological issues, all of which inform the multi-focal areas of marketing, within the corporate environment and well beyond.

Program Objectives:
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- Develop significant mastery of the major functional areas of business including: the ability to prepare, read, analyze and communicate marketing-centered processes, data, and findings and, at the managerial level, to use analytical processes in the course of decision-making and organizational strategy.

- Refine and advance the process by which marketing-based information is analytically reviewed and presented so as to provide a foundation for relevant managerial decisions.

- Demonstrate significant competency in the areas of complex, specialized and often creative-based skill-sets specifically associated with marketing.

- Demonstrate a solidified understanding marketing manager’s (leader’s team-leader’s) roles in the areas of planning, organizing, directing, design, delegation and oversight.

- Manifest the capacity to synthesize and contextualize the multi-variable elements of the marketing mix in order to perform successfully lead within that competitive and complex environment.

- Evidence a well-informed understanding of legal concepts as applied to marketing and their application to the business community.

- Develop a significant knowledge of the use of information technology in managing organizations and the ability to apply modern scientific and mathematical methods to management and marketing-related data analysis, presentation, problems and solutions.

- Master the art of reviewing, calibrating and, as suitable applying case analysis data and materials so as to integrate suitable marketing strategies within the complex plexus of the organization and in order to communicate recommendations to other members of the marketing team and the executive body.

- Further hone communicative skills, which underpin the ability to conduct independent research and to formulate documents, reports, and publications that manifest mastery of content and execution.

Entry Requirements

Applicants must have earned a bachelor's degree from an accredited institution.

International Applicants
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International student (educated outside of the United States), must provide proof of college level proficiency in English when native language is not English in one of the following

- A college transcript indicating a grade of C or higher in an English composition course.

- A high school diploma completed where instruction is conducted in English.

- College transcript indicating completion of 30 semester hours of credit with an average of "C" or higher where instruction is conducted in English.

- Graduation from a school or university where instruction is conducted in English

- A minimum grade of level 3 on the ACT COMPASS's English as a Second language Placement Test
A minimum grade of Pre-1 on the Eiken English Proficiency Exam

- IELTS (International English Language Testing System) - Minimum score of 6.0 on the academic writing and academic reading modules.

- TOEFL (Test of English as a Foreign Language) scores( (hardcopy) (PBT) or online version (iBT), or computer-based (CBT), score required for:

530 (PBT) or, 71 (iBT) or 197 (CBT)

Other Fees

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Market research analysts are essential to determining the success of a product or service. They help companies understand what products people want, who will buy them and at what price by gathering data on consumer demographics, preferences, needs and buying habits.

The SNHU master’s in marketing research and analytics will give graduates the tools they need to collect data using a variety of methods - interviews, focus groups, market analysis surveys, public opinion polls, etc. — and evaluate that data using statistical techniques and software. Upon completion of the program, grads will be able to successfully interpret what the data means for their client and forecast future trends, two skills that will set SNHU graduates apart from other job candidates.

The demand for market research analysts is increasing each year. Projected employment growth is 32 percent through 2022, faster than the average for all occupations. This boost in employment is due to the increased use of data and market research to understand customers and measure the effectiveness of business strategies.

What You’ll Learn

The master’s in marketing research and analytics concentration will focus on quantitative tools and techniques and their application in a marketing context. Students will gain understanding of the relationship between marketing factors and variables and the consumer. They will learn how to analyze data using mathematical, probabilistic and statistical tools to guide and support marketing related decisions.

Where You Can Go

Students will gain the knowledge to enter a variety of professions, including data analysts, advertising and marketing managers, cost estimators, economists, operations research analysts and survey researchers. Popular industries include:

Finance
Insurance
Management, scientific and technical consulting
Manufacturing
Retail
Wholesale trade

Entry Requirements

Applicants must hold a bachelor's degree or should anticipate completion of a bachelor's degree before enrollment in the graduate program.

International applicants
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- Applicants should have the equivalent of a US bachelor’s degree

- Applicants will require the equivalent of 2.75 on a 4.0 grading scale for admission consideration.

- Applicants who have some master’s level academic work may be eligible for transfer credits or exemptions.

- Applicants must demonstrate English proficiency as evidenced by: TOEFL score 79-80 and greater, IELTS 6.5 and greater, PPTE 54 and greater, ELS 107 and greater, Michigan 90 and greater. It is recommended that you have TOEFL and IELTS results sent directly to SNHU to avoid delays. SNHU’s TOEFL code is 3649. The TOIEC examination is not accepted.

- English Bridge Applicants with the following scores will start in a bridge program combining English courses and academic courses: TOEFL 71-78, IELTS 6, PTE 49-53, ELS 112, EF 106, Michigan 85-89. English as a Second Language (ESL): Students with scores of TOEFL less than 71, IELTS less than 6.0, PTE less than 48, ELS less than 112, EF less than 106, and Michigan less than 85, can register and attend English as a Second Language (ESL) program

Other Fees

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New media technologies and trends are rapidly changing. Today, businesses engage customers with online tools like social networks, video, blogs, podcasts, mobile technology and more - sometimes even before the impact of these technologies is fully understood.

Developing and executing a new media campaign with a cohesive, impactful message requires specialized skills, strategies and tactics. With the master’s in marketing, new media and communications concentration, students will gain these essential skills and set themselves apart in their chosen profession. And the employment outlook is good: job growth for public relations specialists and marketing, advertising and promotions managers will increase by 12 percent through 2020.

What You’ll Learn

In the master’s in marketing, new media and communications concentration, you’ll examine how advances in media and technology have impacted the study of culture, relationships and messages. You’ll also investigate the practical aspect of various technologies of interest to become a more savvy marketing professional and critic of emerging media tools and resources.

This concentration will give you the chance to explore how interactive and social media have opened up myriad opportunities for individuals and businesses to create, manage and recreate their identity online. In addition, you’ll get to tackle the life cycle of a campaign, campaign management strategies, effective tracking and measurement, and the process of making modifications based on data analysis.

Where You Can Go

You’ll gain the knowledge to enter a variety of professions, including marketing and advertising managers, media managers, public relations and communications specialists, account executives, editors, bloggers and copywriters.

The demand for new media and communications experts exists in almost every industry, including:

Entertainment
Healthcare
Journalism
Politics
Retail

Entry Requirements

Applicants must hold a bachelor's degree or should anticipate completion of a bachelor's degree before enrollment in the graduate program.

International applicants
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- Applicants should have the equivalent of a US bachelor’s degree

- Applicants will require the equivalent of 2.75 on a 4.0 grading scale for admission consideration.

- Applicants who have some master’s level academic work may be eligible for transfer credits or exemptions.

- Applicants must demonstrate English proficiency as evidenced by: TOEFL score 79-80 and greater, IELTS 6.5 and greater, PPTE 54 and greater, ELS 107 and greater, Michigan 90 and greater. It is recommended that you have TOEFL and IELTS results sent directly to SNHU to avoid delays. SNHU’s TOEFL code is 3649. The TOIEC examination is not accepted.

- English Bridge Applicants with the following scores will start in a bridge program combining English courses and academic courses: TOEFL 71-78, IELTS 6, PTE 49-53, ELS 112, EF 106, Michigan 85-89. English as a Second Language (ESL): Students with scores of TOEFL less than 71, IELTS less than 6.0, PTE less than 48, ELS less than 112, EF less than 106, and Michigan less than 85, can register and attend English as a Second Language (ESL) program

Other Fees

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The Master of Arts in Organizational Leadership degree program will provide specific training, growth and development in decision-making, communication, conflict and change management, strategic management, human resource management, and approaches to leadership across cultures. The program will review motivation, ethics, creativity, strategic planning and vision, group development, teamwork, technology, and organizational development. It will expose students to theories and application of effective leadership in a variety of organizational contexts. Students will learn how to manage and motivate individuals and teams and discover how to use strategies and models to effect change within a variety of leadership and organizational structures.

Graduates of CBU's Master of Arts in Organizational Leadership program are prepared for management and executive level leadership positions in today's fast paced global business environment. The program studies complex and current issues in leadership as well as the social dynamics of organizations, problem solving, strategic planning, research methodology, and policy formulation.

The Master of Arts in Organizational Leadership will prepare students to advance their proficiency as well as their profession as business leaders, managers, trainers, administrators, designers and leaders in a range of business and educational settings and capacities, including work in the fields of education, entertainment, government, religious organizations, retail businesses, healthcare, business, sports, politics, and nonprofits.

Entry Requirements

A Bachelor’s degree

Official sealed transcripts

2 recommendations - http://www.cbuonline.edu/_pdf/recommendatio_form_grad_ops.pdf

Current Resume

500 word essay covering these areas:

- Purpose for entering the program

- Long term professional goals

- Reasons for choosing to study at California Baptist University

- Factors that will make applicant a good FEMBA candidate

Applicants are considered based on a combination of GPA (minimum 2.5), management and professional work experience.

Other Fees

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If your aim is to be a leader in an industry that provides services to the public, an education can help you accomplish your career goals. With courses such as Contemporary Business Law and Finance for Business, the Bachelor of Science in Business with a concentration in Service Sector* can help you elevate your standing in the retail, gaming or resort industries.

The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, organizational behavior, research and evaluation, and technology. Students are required to demonstrate a comprehensive understanding of the undergraduate business curricula through an integrated topics course.

The Service Sector concentration focuses the student on the service environment. The program emphasizes skill development in strategic management, marketing, supply management, product and brand management, service operations, merchandising, and personnel management unique to the service industry, which includes retail, hospitality, lodging, restaurant, and gaming management. Upon completion of this program students will possess the knowledge and skills necessary to be leaders in the service industry.

The Retail Management track offers coursework focused on topics such as retail operations, supply management, retail personnel management and product and brand management. The Hospitality Management track offers coursework focused on topics such as trends and emerging issues in hospitality, lodging management and hospitality management.

Entry Requirements

- Have earned an acceptable high school diploma, GED® equivalent, California High School Proficiency Examination certificate or foreign secondary school equivalent. If you currently don’t meet this requirement, you can arrange to take the GED through your state’s GED administrator’s office or search for the nearest GED testing center.

- Be at least 16 years of age at the time of application if applying to an associate degree program.

- Meet work experience requirements or have access to an organizational environment, depending on your selected degree program, in order to successfully complete program objectives and apply concepts you learn in our courses. Please contact an Enrollment Representative to learn if your program has such a requirement.

- Be a citizen or permanent resident of the United States or hold an approved, valid visa if residing in the United States.

- Not have been expelled from a previous institution.

- Complete all required forms for admission as well as submit official test scores and official transcripts from all colleges and universities you’ve attended.

International applicants
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Applicants without appropriate previous academic experience in an English language environment must pass the Test of English as a Foreign Language (TOEFL®), the Test of English as an International Communication (TOEIC®), the Berlitz® Online Proficiency Test, the Pearson Test of English Academic or the International English Language Testing System (IELTS®).

Other Fees

Books and supplies: $3,800

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