Online Public Relations Marketing Degree :: Accredited Universities

Inquire into the many ways public relations and marketing influence virtually every aspect of your life when you pursue the IACBE accredited Bachelor of Arts in Public Relations and Marketing from Ashford University. This creative field of study includes courses in communication, consumer behavior, advertising and promotion, research, and strategy.

Your Bachelor of Arts in Public Relations and Marketing from Ashford University demonstrates your understanding and mastery of all aspects of marketing and public relations, which include advertising, branding, and corporate communications. You will study and evaluate the effectiveness and appropriateness of marketing and public relations messages while engaging in problem analysis, strategic planning, message development, and tactical solutions. The capstone course provides you with the opportunity to use the skills and abilities developed throughout your studies to develop a marketing plan.

Entry Requirements

Students seeking admission to an online undergraduate program must meet the following admission requirements prior to the start of the first course at Ashford University:

Have a regular high-school diploma earned through college preparatory or regular high school courses or GED equivalency recognized by the Department of Education of the state in which it was earned, completed secondary school through home schooling as defined by state law, or earned an equivalent to a US high school diploma at an international high school according to approved Foreign Evaluation services. An earned IEP or Special Education Diploma or Certificate of Completion based upon IEP goals does not meet the regular high school diploma requirement for admission to Ashford University. If no high school degree was earned, applicants who have successfully completed at least a two-year program that is acceptable for full credit toward a bachelor’s degree from an appropriately accredited postsecondary institution, as defined by Ashford University transfer credit policies, may be admitted.

Be 22 years of age or older, or be exempt from this requirement by meeting one of the following criteria:

- Earned a minimum of 30 transferable credits* as defined by Ashford University transfer credit policies;

- Earned an Associate’s degree or higher from a regionally or approved nationally accredited institution; or

- Seeking readmission to Ashford University after withdrawal from a degree program; or

- Current degree-seeking student at Ashford University requesting to change majors.

Have the ability to study English indicated by one of the following:

- Achieved a recognized high school diploma or equivalent in which the primary language of instruction was English

- Received a GED that was taken in English

- A minimum of 30 credits have been earned from regionally or approved nationally accredited colleges/universities in the United States or equivalent in which the primary language of instruction was English; or

- Test of English as a Foreign Language (TOEFL) examination taken within the past two (2) years. A minimum score of 500 paper-based or 61 Internet-based is required. Copies of official scores must be submitted prior to provisional enrollment, and official scores must be submitted for full admission.

Submission of official transcripts from all postsecondary education attempted.

TOEFL scores submission.

Cumulative undergraduate grade point average of 2.0.**

Other Fees

Books and supplies : $4,000

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Our Bachelor of Arts in Advertising/Public Relations with an option in Strategic Communications is far more than a communications major. The courses in this program encompass aspects of advertising, marketing, public relations, communications, technology, law, research, social media, and many other disciplines. By studying a diverse range of topics in these fields, you can learn how to select the appropriate medium to reach your chosen audience — and design a powerful communication strategy to influence them.

Career Opportunities for Graduates

You can learn to create, analyze, execute, and evaluate communication strategies that can be applied in many industries and organizations, such as government, health care, public policy, small businesses, and the military. As a successful graduate, you can expand your career opportunities in a wide variety of fields involving communications. In these positions, you may be required to:

- craft a press release about a public issue to change or influence audience perceptions

- analyze advertising and marketing efforts to ensure a positive public image of a company

- develop and maintain relationships and communication channels with community stakeholders to support social responsibility for any organization

- nourish an organization's image based on analysis of the political, economic, technological and social environment to increase their revenues and foster goodwill

- set goals and plan projects to help the audience learn and internalize your message

- conduct communications campaigns to influence the public image of a person or an organization, or to promote a product and increase sales

Who Should Apply?
This program is designed for professionals who need a bachelor's degree to advance their career in strategic communications or are looking to change career paths. It is an ideal program if you want to work in a dynamic environment, analyzing many aspects of a situation, gathering knowledge from different disciplines, setting goals, and creating on-target, comprehensive communication strategies to move your organization’s objectives forward.

Applicants to this program will want to develop or enhance their skills in:

complex problem solving
oral, visual, and written communication
research and analytic techniques
creativity
cultural and social sensitivity and awareness

Entry Requirements

To apply for this program, you must be a high school graduate, or have completed your GED.

International applicants
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International students whose native language is not English must submit proof of English language proficiency.
The scores must be less than two years old. The following are ways in which you can satisfy the language proficiency requirement:

TOEFL: A minimum TOEFL score of 80 on the Internet-based TOEFL or 550 on the paper exam (score reports must be official and cannot be more than two years old (code #2660);

IELTS: A minimum IELTS score of 6.5 on the academic test

SAT score of 530 or higher on the critical reading section (code #2660);

ACT score of 24 or higher on the English section (code #3656);

IGCSE score of A, B, or C on the English language exam,
IB score of 5 or higher on the English Language & Literature (SL/HL) exam,

Other Fees

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Learn about every aspect of the marketing field in our Bachelor of Arts in Business Economics’ Marketing concentration. Courses in this program examine marketing strategies, media campaign planning, public relations, sales promotion and more. You will gain a strong understanding of how to market a business through promotional strategies and internet marketing as you prepare for careers in a variety of industries. Courses in marketing research and consumer behavior offer further knowledge you can use to understand the consumer and strengthen your marketing expertise.

Entry Requirements

• A completed application for admission (you can apply online and at our campus locations).
• $50 application fee.
• Official transcripts from all previous colleges and universities attended. Transcripts should be mailed to the campus registrar.
o No previous college experience? Submit official documentation/self-certification of high school or GED completion instead.
• You can be admitted conditionally with unofficial copies of transcripts.
International High School Students
• A U.S.-Equivalent GPA of 2.5 or above (above-average grades in secondary school)
• Successful completion of a high school or secondary school diploma or certificate
International Transfer Students
• A U.S.-Equivalent GPA of 2.0 or above (passing grades in college)
• A course completion rate (Earned-to-Attempted Percentage) of 70 percent. (You need to have completed 70 percent of the courses you have started)
All International Students
• Meet any program specific admission criteria
• An affidavit of financial support showing the ability to pay for one full year
• Submit a maximum two-page, double-spaced essay describing your "Sense of Purpose at Ottawa University." Please organize your thoughts around one of the following three components using specific experiences from your life: Personal, Intellectual and Civic/Social
• Established English Proficiency. This can be established by taking the Test of English as a Foreign Language (TOEFL). TOEFL scores required:
Paper-based test: 550
Computer-based test: 213
Internet-based test: 79

Other Fees

• Application Fee - Bachelor's program $50

• Conferral Fee $175

• Capstone Course Proficiency Exam Fee $15

Notes

• The admissions committee evaluates all applications on the basis of academic background, work experience, recommendation letters, and your personal statement on career development. GMAT and GRE scores are not required.
• Some Master's degree programs may have additional application requirements. If you are applying without a Bachelor's degree in a closely related field, some additional coursework may be required.

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By learning to think critically and apply learned principles to marketing strategies, you can prepare to practice marketing in changing and competitive environments. Curriculum in this Marketing degree program is flexible, allowing you to gain knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets.

In our Marketing degree program, you can also gain a strong understanding of how to market a business through promotional strategies and Internet marketing. A marketing degree can prepare you to use tact, good judgment and a high level of creativity, as well as enhance your ability to develop and maintain personal relationships in the workplace.

Entry Requirements

• A completed application for admission (you can apply online and at our campus locations).
• $50 application fee.
• Official transcripts from all previous colleges and universities attended. Transcripts should be mailed to the campus registrar.
o No previous college experience? Submit official documentation/self-certification of high school or GED completion instead.
• You can be admitted conditionally with unofficial copies of transcripts.
International High School Students
• A U.S.-Equivalent GPA of 2.5 or above (above-average grades in secondary school)
• Successful completion of a high school or secondary school diploma or certificate
International Transfer Students
• A U.S.-Equivalent GPA of 2.0 or above (passing grades in college)
• A course completion rate (Earned-to-Attempted Percentage) of 70 percent. (You need to have completed 70 percent of the courses you have started)
All International Students
• Meet any program specific admission criteria
• An affidavit of financial support showing the ability to pay for one full year
• Submit a maximum two-page, double-spaced essay describing your "Sense of Purpose at Ottawa University." Please organize your thoughts around one of the following three components using specific experiences from your life: Personal, Intellectual and Civic/Social
• Established English Proficiency. This can be established by taking the Test of English as a Foreign Language (TOEFL). TOEFL scores required:
Paper-based test: 550
Computer-based test: 213
Internet-based test: 79

Other Fees

• Application Fee - Bachelor's program $50

• Conferral Fee $175

• Capstone Course Proficiency Exam Fee $15

Notes

• The admissions committee evaluates all applications on the basis of academic background, work experience, recommendation letters, and your personal statement on career development. GMAT and GRE scores are not required.
• Some Master's degree programs may have additional application requirements. If you are applying without a Bachelor's degree in a closely related field, some additional coursework may be required.

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If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major.

IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs.

Entry Requirements

A completed recognised Bachelor Degree (or higher) in any discipline with a grade point average of 4.0 (on a 7 point scale).

Other Fees

Overseas examination fees

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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