Online Arts Public Relations Degree :: Accredited Universities

Deakin’s Bachelor of Arts (Public Relations) will provide you with a solid grounding in the principles and practice of public relations and communications theory, together with a broader general education in the social sciences and liberal arts.

You will be exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. You will study the social and behavioural sciences providing an understanding of human and societal behaviour. The course also examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their associates, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.

You will have the opportunity to establish links with professionals in the industry through the Public Relations Institute of Australia Young Practitioners' program.

Entry Requirements

Applicants should have successfully completed VCE, or equivalent. Prerequisites are Units 3 and 4–a study score of at least 30 in English (EAL) or 25 in English other than EAL..

Other Fees

Overseas examination fees

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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Our Bachelor of Arts in Advertising/Public Relations with an option in Strategic Communications is far more than a communications major. The courses in this program encompass aspects of advertising, marketing, public relations, communications, technology, law, research, social media, and many other disciplines. By studying a diverse range of topics in these fields, you can learn how to select the appropriate medium to reach your chosen audience — and design a powerful communication strategy to influence them.

Career Opportunities for Graduates

You can learn to create, analyze, execute, and evaluate communication strategies that can be applied in many industries and organizations, such as government, health care, public policy, small businesses, and the military. As a successful graduate, you can expand your career opportunities in a wide variety of fields involving communications. In these positions, you may be required to:

- craft a press release about a public issue to change or influence audience perceptions

- analyze advertising and marketing efforts to ensure a positive public image of a company

- develop and maintain relationships and communication channels with community stakeholders to support social responsibility for any organization

- nourish an organization's image based on analysis of the political, economic, technological and social environment to increase their revenues and foster goodwill

- set goals and plan projects to help the audience learn and internalize your message

- conduct communications campaigns to influence the public image of a person or an organization, or to promote a product and increase sales

Who Should Apply?
This program is designed for professionals who need a bachelor's degree to advance their career in strategic communications or are looking to change career paths. It is an ideal program if you want to work in a dynamic environment, analyzing many aspects of a situation, gathering knowledge from different disciplines, setting goals, and creating on-target, comprehensive communication strategies to move your organization’s objectives forward.

Applicants to this program will want to develop or enhance their skills in:

complex problem solving
oral, visual, and written communication
research and analytic techniques
creativity
cultural and social sensitivity and awareness

Entry Requirements

To apply for this program, you must be a high school graduate, or have completed your GED.

International applicants
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International students whose native language is not English must submit proof of English language proficiency.
The scores must be less than two years old. The following are ways in which you can satisfy the language proficiency requirement:

TOEFL: A minimum TOEFL score of 80 on the Internet-based TOEFL or 550 on the paper exam (score reports must be official and cannot be more than two years old (code #2660);

IELTS: A minimum IELTS score of 6.5 on the academic test

SAT score of 530 or higher on the critical reading section (code #2660);

ACT score of 24 or higher on the English section (code #3656);

IGCSE score of A, B, or C on the English language exam,
IB score of 5 or higher on the English Language & Literature (SL/HL) exam,

Other Fees

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The program has been designed to meet the needs of students who require an Indigenous Knowledges, Australian History or Australian Studies Major as a foundation for further study or research. The program is also designed for those who work in, or wish to work in, the public sector, in business, the community, or service organisations where an understanding of Indigenous Knowledges in the broader Australian and global setting is required.

Depending on which of the Professional Majors students choose to undertake, knowledge and skills will be developed with the aim of enabling graduates to apply a critical understanding of:

Indigenous Knowledges: Aboriginal cultures and societies and their relationships with Australian and international contexts across a range of social, economic and political settings.

Australian Studies: current organisational and social theories in the analysis of Aboriginal issues as they intersect and operate within the context of contemporary Australian social and political systems.

Australian History: the complexities of Australian society and culture prior to and following European settlement, and the impact of historical policies and practices on Indigenous and non-Indigenous Australians in contemporary Australian societies.

Entry Requirements

To be eligible for selection, applicants are required to have:

Completed the South Australian Certificate of Education (SACE); and

completed 200 credits of subjects;

achieved a grade of C* or better in the Personal Learning Plan, 20 credits of literacy, 10 credits of numeracy and the Research Project at Stage 2;

achieved a grade C- or better in an additional 60 credits at Stage 2;

obtained a competitive ATAR.
* For Stage 2 subjects a grade of C- or better is required

OR

Completed the equivalent secondary education qualifications as required for University entry under SACE and fulfilled any prerequisite requirements

Completed the International Baccalaureate Diploma, obtaining a minimum score of 24 points and fulfilled any prerequisite requirements

Completed or partly completed a recognised higher education program at a recognised higher education institution and fulfilled any prerequisite requirements

Completed at least four Open Universities Australia (OUA) courses at the appropriate level and fulfilled any prerequisite requirements

Completed an award from TAFE or from another registered training organisation at AQF Certificate IV or above and fulfilled any prerequisite requirements

Qualified for Special Entry and fulfilled any prerequisite requirements

Completed the University College Foundation Studies program

Other Fees

Overseas examination fees

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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Deakin's Master of Arts (International Relations) aims to produce graduates who are able to demonstrate high-level skills of theoretical and empirical analysis and interpretation of global issues and events. In addition the course will give you a substantial understanding of the complexities of contemporary international relations.

The program is designed for those working in areas such as the public service, private sector corporations, small businesses and non-government organisations who want to develop systematic understanding of the international forces shaping their environment, and enhance their skills in analysis and interpretation.

The program provides the opportunity to examine key issues of both historical and contemporary issues as well as developments in world politics. Students develop skills in policy analysis, systematic understanding of the threats to peace and security, and global forces shaping political, social and economic life.

Specialisations are available in Asia-Pacific Regional Politics, Conflict and Security, International History and Human Rights and International Law. Links with other social science and humanities studies at Deakin offer relevant electives to augment specialisations, such as genocide history, gender and development, and global media units.

The program also offers optional postgraduate internships, allowing you an opportunity to gain experience overseas.

Entry Requirements

To be eligible for entry into the Master of Arts (International Relations), applicants require a bachelor degree from an approved tertiary institution or equivalent:
a bachelor degree from an approved tertiary institution; or
qualifications deemed to be equivalent.

Other Fees

Overseas examination fees

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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CSU's Organisational Communication program is designed to equip communication professionals for leadership in a range of industries.

Accredited by the Public Relations Institute of Australia, the program provides a world-class learning experience for communication professionals to develop their communication management and strategic skills. All subjects are offered by distance education, and include at least one assignment that students can focus on their own work or organisation, helping them to become more confident and productive employees from the outset.

Students learn about contemporary practice and theory, and apply their learning through case studies, problem-solving and strategy development.

In year one students learn about individual and leader communication styles, public relations and communication theory, employee communication and change management, strategy planning, research and communication audits.

Year two subjects focus on knowledge and skills in corporate responsibility, stakeholder engagement, crisis and issues management, corporate culture and integrated communication.

In the final session students undertake independent research and apply their learning to a corporate communication issue and case of their choice.

Students in the program come from a range of sectors, but most work in or consult to large organisations. The variety of student backgrounds ensures lively, informative discussions and debates at residential schools and online.

Overseas applicants are encouraged. Provision can be made for overseas students to complete the course without attending residential schools.

Entry Requirements

An undergraduate degree and at least two years work experience in a communication related field
or
Completed the Graduate Certificate and/or Graduate Diploma in Organisational Communication.

Students who have employment experience but not a degree should apply in the first instance to undertake the Graduate Certificate in Organisation Communication. You can apply for higher awards (Master and Graduate Diploma) on successful completion of the first two subjects.

Other Fees

Overseas examination fees ($100/course)

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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