Online Masters of Business Administration Marketing Degrees :: Accredited Universities

Growing brands online, engaging consumers with interactive user experiences, optimizing search results - this is what SNHU's online MBA in Internet Marketing is all about. With more than 38,000 online searches occurring every second across the globe, the frontier of internet marketing has opened up new audiences for you to reach. This internet marketing master’s degree combines the best of traditional MBA offerings (economics, leadership, operations and traditional marketing) with the skills you need to maximize your brand's online presence in search engines, social media and mobile platforms. Learn what you need to do to optimize your online strategy and tie it to your overall business goals.

Learn how to:

- Develop and execute successful internet marketing strategies that are designed to directly impact business goals.

- Create data-driven campaigns that are optimized to increase your conversion rates.

- Target messaging and user experiences to mobile audiences – wireless connections are estimated to be at 327.6 million and mobile browsing is projected to overtake traditional connections by 2014.

Entry Requirements

Applicants must hold a bachelor's degree or should anticipate completion of a bachelor's degree before enrollment in the graduate program.

International applicants
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- Applicants should have the equivalent of a US bachelor’s degree

- Applicants will require the equivalent of 2.75 on a 4.0 grading scale for admission consideration.

- Applicants who have some master’s level academic work may be eligible for transfer credits or exemptions.

- Applicants must demonstrate English proficiency as evidenced by: TOEFL score 79-80 and greater, IELTS 6.5 and greater, PPTE 54 and greater, ELS 107 and greater, Michigan 90 and greater. It is recommended that you have TOEFL and IELTS results sent directly to SNHU to avoid delays. SNHU’s TOEFL code is 3649. The TOIEC examination is not accepted.

- English Bridge Applicants with the following scores will start in a bridge program combining English courses and academic courses: TOEFL 71-78, IELTS 6, PTE 49-53, ELS 112, EF 106, Michigan 85-89. English as a Second Language (ESL): Students with scores of TOEFL less than 71, IELTS less than 6.0, PTE less than 48, ELS less than 112, EF less than 106, and Michigan less than 85, can register and attend English as a Second Language (ESL) program

Other Fees

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Marketing is intended for mid-management marketers, salespeople, or those in the advertising business.

Program Features and Benefits
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Capstone Course Required (No GMAT or GRE or Thesis required)

Worldwide practitioner instructors

Choose from eleven different concentrations ranging from environmental

Studies to risk management.

Start anytime in an individualized program.

Become part of a diverse MBA student body. 40% of our students are international and 60% are female.

Concordia University Wisconsin has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE)

Other Fees

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Gain an understanding of business fundamentals as well marketing concepts and theories to become a successful business leader.

The School of Business' online M.B.A. with a concentration in marketing supports students who are either working or would like to pursue careers in marketing-related fields such as sales, promotions, brand management, marketing research and e-marketing.

Marketing concentration courses explore:

-Brand management

-E-marketing

-Global marketing

-Sales management

-Marketing research

-Advertising and promotion

-Marketing innovations and new product development

You will also achieve a broad background in business through general M.B.A. courses including those that address:

- Core business management functions

- Oral and written business communication

- Effective team membership and leadership in work partnerships and cross-functional collaborative efforts

- Ethical, economically responsible business decisions in the context of a diverse set of stakeholders

- Business implications of the new economy and applying widely used technologies to management issues

In addition to the analytical tools and technologies necessary to solve complex management problems, our M.B.A. program emphasizes leadership skills within Saint Leo University's core values and traditions.

Our online M.B.A. is accredited by the International Assembly for Collegiate Business Education (IACBE), a professional accreditor for business programs in student-centered colleges and universities throughout the world.

Entry Requirements

Applicants must have completed a bachelor's degree from an accredited institution.

Work experience is an added advantage for admitting into the program.

International applicants
-----------------------------------

For non-native English speaking students ,provide proof of English language proficiency, demonstrated in at least one of the following ways:

- A minimum score 550 (paper based) or 213 (computer based) on the Test of English as a Foreign Language (TOEFL)

- A minimum score of 450 on the verbal component of the SAT

- Grades of B or higher in English composition courses where English is the language of instruction

- For transfer students, two semesters with grades of B or higher in English composition courses at regionally accredited post-secondary institutions in the United States

- Successful completion of an Association of International Educators-recognized ESL program

Other Fees

Books - $1,200

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Gain a deeper understanding of advertising, branding, communications and consumer behavior with an online MBA in Marketing from Southern New Hampshire University’s College of Online and Continuing Education. The MBA in Marketing will help you become even more knowledgeable about how rapidly changing marketing challenges can impact all areas of an organization’s operations.

Business leaders who can understand how to attract a new generation of buyers and use their expertise to meet corporate marketing objectives are in high demand. An MBA in Marketing can position you for a variety of careers, from corporate jobs in marketing and sales to advertising agency careers. A college marketing degree adds tremendous value to your personal brand.

Advantages of an Online MBA in Marketing
at SNHU

- One of the most affordable online MBA in Marketing programs around, offered by a respected, private, nonprofit university

- ''Best of Business'' Awards: Best MBA Degree, Best Online Degree Programs

- No GMAT or GRE required for admission

- 100 percent hybrid or online courses

- Choose how you want to learn

- Learn innovative marketing, leadership, and business practices from instructors who are industry experts and accomplished academically

- Interact directly with faculty and fellow students through online discussions, group projects, and case studies all on your schedule

- Earn your online MBA in Marketing in as few as 15 months, with 2 courses per 10-week term

- In-class or online course work leads to the same SNHU diploma

Entry Requirements

Applicants must hold a bachelor's degree or should anticipate completion of a bachelor's degree before enrollment in the graduate program.

International applicants
--------------------------------

- Applicants should have the equivalent of a US bachelor’s degree

- Applicants will require the equivalent of 2.75 on a 4.0 grading scale for admission consideration.

- Applicants who have some master’s level academic work may be eligible for transfer credits or exemptions.

- Applicants must demonstrate English proficiency as evidenced by: TOEFL score 79-80 and greater, IELTS 6.5 and greater, PPTE 54 and greater, ELS 107 and greater, Michigan 90 and greater. It is recommended that you have TOEFL and IELTS results sent directly to SNHU to avoid delays. SNHU’s TOEFL code is 3649. The TOIEC examination is not accepted.

- English Bridge Applicants with the following scores will start in a bridge program combining English courses and academic courses: TOEFL 71-78, IELTS 6, PTE 49-53, ELS 112, EF 106, Michigan 85-89. English as a Second Language (ESL): Students with scores of TOEFL less than 71, IELTS less than 6.0, PTE less than 48, ELS less than 112, EF less than 106, and Michigan less than 85, can register and attend English as a Second Language (ESL) program

Other Fees

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Saint Leo University’s innovative MBA in Marketing Research and Social Media Analytics is centered on the rapidly evolving, data-driven business world in which we live. The curriculum is designed to provide students with the critical knowledge and skills for gaining marketing insights and ability to influence business decisions.
Through experiential learning, students will gain confidence in using advanced marketing data analytical tools and frameworks. The curriculum consists of 18-graduate credits in strategic marketing including: how to collect data, analyze data and use the results to make business decisions.

The increase in social media use by businesses has created new ways to identify, contact, interact, and satisfy business customers. We have reached the point where we have access to huge amounts of diverse data that were inconceivable ten years ago. This opens up opportunities to gain new insights and to improve human decision-making in all activities, including business. These developments have in turn created a demand for managers with the technological and conceptual skills to understand, and apply these technologies and to take advantage of the existing data. “Big Data” is revolutionizing science, politics, entertainment, art, sport, environmental assessment, social life, and business.

Job creation in the marketing research and web analytics field is robust. The occupation Market Research Analysts and Marketing Specialists is expected to grow over 40% nationally in the coming decade, which is a much faster than average when we consider overall job growth trends. (Hanover Report, 2013). Experts explain that this growth will be driven by an increasing emphasis on data-driven marketing and that many employers require candidates with master’s level credentials (Hanover Report, 2013).

Marketing managers and business professionals are very keen in acquiring these skills. Based on a LinkedIn data analysis, we see a year-over-year growth of certain types of skills people list in their professional profiles. There is a 29% increase in Social Media Marketing skills and a 50% increase in Social Media Measurement skills. (Hanover Report, 2013). The growth in these self-reported skills is an indicator of their desirability and importance in the job market.

What can you do with a degree in Marketing Research and Social Media Analytics? The graduates of the program will be able to conduct traditional marketing research, as well as web and social media analytics using the latest data mining techniques. In addition, they will learn how to integrate all these findings into comprehensive marketing strategies using both the traditional and the new online tools.

Entry Requirements

Applicants must have completed a bachelor's degree from an accredited institution.

Work experience is an added advantage for admitting into the program.

International applicants
-----------------------------------

For non-native English speaking students ,provide proof of English language proficiency, demonstrated in at least one of the following ways:

- A minimum score 550 (paper based) or 213 (computer based) on the Test of English as a Foreign Language (TOEFL)

- A minimum score of 450 on the verbal component of the SAT

- Grades of B or higher in English composition courses where English is the language of instruction

- For transfer students, two semesters with grades of B or higher in English composition courses at regionally accredited post-secondary institutions in the United States

- Successful completion of an Association of International Educators-recognized ESL program

Other Fees

Books - $1,200

Show Less