Online Internet Marketing Entrepreneurship Degree :: Accredited Universities

The Bachelor of Business Administration with emphases in Internet Marketing and Entrepreneurship is designed for students to understand the functional business disciplines (accounting, finance, management, marketing, etc.). Students that choose this online business degree will have the opportunity to take specialized courses in Marketing Research, Consumer Behavior, Professional Selling, Sales Management, Advertising, Small Business Entrepreneurship, and Global Marketing.

A CALUNIVERSITY online bachelor’s programs will arm you with the analytical skills to evaluate business-related issues. Through our 100% online and professionally relevant courses, you will be equipped with knowledge of the latest theories, principles and concepts in the world of business.

The online Bachelor of Business Administration undergraduate degree program is designed to equip graduates with the requisite skills and knowledge needed to successfully apply business principles and tools in an organizational setting. The program connects practical application with theoretical foundation, drawing on real-world case studies to develop critical thinking skills.

Entry Requirements

In addition to the preliminary admissions requirements, an applicant for the Bachelor's degree program must submit and meet the following admission prerequisites:

Official transcript showing the completion of a high school diploma or GED, (with no college-level work). DD 214 documents showing High School completion may be accepted as proof for military students.

If the applicant has completed some approved postsecondary college work, a sealed copy of his/her official transcripts will be required (no verification of HS completion will be needed in this case)

The applicant’s college academic record must show a minimal grade point average (GPA) of C (2.0 on a scale of 4.0) or higher

Other Fees

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The purpose of the MBA program is to provide a learning experience that students can readily transfer into everyday practice in their careers and businesses. Performance competency (skill- and knowledge-developing projects) and affective development (value-challenging experiences) are emphasized. Projects focus on enhancing the following skills: Internet, primary, and secondary research; software (MSWord, Excel, PowerPoint, and Project Management); creative; decision making; project and people management; analytical; synthesis; integrative; conceptual; and communication. The MBA program includes core courses in general functional areas and covers general management and administration skills that can be applied toward any field or industry. The program builds upon the core curriculum by focusing on advanced topics in business administration.

Program Objectives
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Graduates of the general MBA program will be able to demonstrate the ability to:

Broaden the base of business administration knowledge, smoothing the transition from specialist to generalist.

Utilize an expanded business vocabulary by exploring the functional and specialty areas of business.

Conceptualize the impact of strategic decisions on various functional areas of business and evaluate business- and corporate-level strategies.

Perform market segmentation, SWOT, and competitive analyses to take advantage of changes in the marketing environment and advances in technology.

Apply cost management tools and techniques to managerial decision making.

Develop overall leadership and team building skills to become a more effective change agent and achieve desired business outcomes.

Analyze the various functions of a human resources department, and examine the interaction between the human resource department and other departments to develop and implement corporate strategy.

Analyze the financial disclosures required to effectively evaluate a business and make appropriate strategic decisions.

Evaluate the legal issues arising in the operation of a typical business and apply legal concepts in making and implementing business decisions.

Examine the concepts of entrepreneurship and small business to include identifying new business opportunities; analyzing markets, customers, and product risks/benefits; developing marketing and financial plans.

Strategically and functionally examine the development of a business from domestic to international, and evaluate the impact of diverse cultures on international business processes, strategies, and human resource management issues.

Manage large and small business projects, to include developing timelines to guide completion, writing associated reports, and utilizing project management software.

Evaluate ethical and legal issues relevant to the policies, practices, and management of employee behaviors and business operations in a competitive environment.

Research and analyze the competitive environment of an industry, recommend product, business, and strategic positioning changes within the industry, and develop associated strategic plans.

Entry Requirements

Bachelor's Degree

Other Fees

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The purpose of the Masters of Science in Management program is to provide a learning experience that students can readily transfer into everyday practice in their careers and businesses. Performance competency (skill- and knowledge-developing projects) and affective development (value-challenging experiences) are emphasized. Projects focus on enhancing the following skills: Internet, primary, and secondary research; software (MSWord, Excel, PowerPoint, and Project Management); creative; decision making; project and people management; analytical; synthesis; integrative; conceptual; and communication. The program is designed to provide a high degree of specialization within the area of business and management, with an in-depth understanding of advanced concepts, knowledge and skills.

Program Objectives
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Graduates of the Masters of Science in Management program will be able to demonstrate the ability to:

Examine the emerging challenges that are transforming the corporate landscape with respect to the field of management.

Utilize an expanded business vocabulary by exploring the functional and specialty areas of business.

Apply analytical methods to new and current product marketing planning, and utilize advertising to maximize marketing efficiency and effectiveness.

Evaluate the legal issues arising in the operation of a typical business and apply legal concepts in making and implementing business decisions.

Analyze the various functions of a human resources department, and examine the interaction between the human resource department and other departments to develop and implement corporate strategy.

Develop overall leadership and team building skills to become a more effective change agent and achieve desired business outcomes.

Strategically and functionally examine the development of a business from domestic to international, and evaluate the impact of diverse cultures on international business processes, strategies, and human resource management issues.

Examine the steps to collective bargaining (unionization), decertification, and grievance and arbitration processes.

Apply the brand management process to product and service lines in order to increase awareness, company sales, and profits.

Manage large and small business projects, to include developing timelines to guide completion, writing associated reports, and utilizing project management software.

Examine the concepts of entrepreneurship and small business to include identifying new business opportunities; analyzing markets, customers, and product risks/benefits; developing marketing and financial plans.

Examine the different types of corporate crime and defend various positions on penalties and punishments, consumer and corporate fraud, regulation, and enforcement.

Evaluate ethical and legal issues relevant to the policies, practices, and management of employee behaviors and business operations in a competitive environment.

Examine the strategic management process and evaluate the challenges faced by companies and their leaders in the form of comprehensive case analyses of real-world business scenarios.

Entry Requirements

Bachelor’s Degree

Other Fees

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