Online Communication Media Advertising Degree :: Accredited Universities

This programme places the academic study of advertising in a broad media context. The programme is designed for graduates with experience in advertising, marketing or related sectors who seek to enhance their qualifications and for those with an academic background in the social sciences or humanities who aspire to careers, or to teach, in these sectors. The specialist modules explore the advertising industry in a global context, examining advertising as a form of communication shaped by economic, cultural and social factors, and as an occupational practice. These modules will examine how advertising works in different media; advertising history and development; ethical, regulatory and social issues; the nature and impact of advertising; and consumer behaviour and marketing research.

Entry Requirements

At least a good second-class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University. Applicants who do not have a first degree, but who can demonstrate other relevant qualifications and/or experience may also be considered. You may be invited to submit an entry assignment in support of your application.

Other Fees

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Offered online and at our regional campuses, SNHU's online Advertising Degree focuses on marketing, media planning, public relations, social media and communications. When you earn the BA in Advertising Degree online, you will be prepared for a variety of roles within the $400-plus billion advertising industry - account management, creative services, media planning and sales, public relations and analytics/research.

The online BA in Advertising Degree program provides a creative education that complements the development of critical thinking skills inherent in a liberal arts education. This is a look at all things advertising and offers students the ability to select from a broad range of electives, providing flexibility to match their interests both in and out of the classroom.

SNHU's online Advertising Degree focuses on providing you with the skills necessary to qualify for today's advertising roles. The Bachelor of Arts program combines the areas of study found in marketing and advertising degrees with the critical thinking and hands-on technology experience employers demand.

Whether you enroll in the Advertising Degree online or at a regional campus, you will benefit from all that SNHU has to offer:

- Quality education at one of the most affordable tuition rates available.

- A program of instruction designed to enhance your creativity while strengthening your communications and critical thinking skills.

- Advertising courses that provide you the opportunity to focus on creative execution and account management.

- High-quality instruction from our Marketing Department faculty.

- Professors and instructors who are actively involved in their student success.

- A university accredited by the New England Association of Schools and Colleges.

Entry Requirements

Applicants must have completed a diploma from a U.S. high school or equivalent program.

International applicants
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Undergraduate applications will be considered for admission to the upcoming term start on a rolling basis. Eligibility for admission is based upon the following:

- Applicants need to have completed the equivalent of a US Secondary School

- Applicants will require the equivalent of a 2.5 on a 4.0 grading scale for admission consideration

- Applicants must demonstrate English proficiency as evidenced by:

TOEFL score of 71 and greater, IELTS score of 6.5 and greater, PTE score of 49 and greater, ELS score of 111 and greater, EF score of 107 and greater, and Michigan score of 85 and greater. The TOIEC examination is not accepted.

Other Fees

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Our Bachelor of Arts in Advertising/Public Relations with an option in Strategic Communications is far more than a communications major. The courses in this program encompass aspects of advertising, marketing, public relations, communications, technology, law, research, social media, and many other disciplines. By studying a diverse range of topics in these fields, you can learn how to select the appropriate medium to reach your chosen audience — and design a powerful communication strategy to influence them.

Career Opportunities for Graduates

You can learn to create, analyze, execute, and evaluate communication strategies that can be applied in many industries and organizations, such as government, health care, public policy, small businesses, and the military. As a successful graduate, you can expand your career opportunities in a wide variety of fields involving communications. In these positions, you may be required to:

- craft a press release about a public issue to change or influence audience perceptions

- analyze advertising and marketing efforts to ensure a positive public image of a company

- develop and maintain relationships and communication channels with community stakeholders to support social responsibility for any organization

- nourish an organization's image based on analysis of the political, economic, technological and social environment to increase their revenues and foster goodwill

- set goals and plan projects to help the audience learn and internalize your message

- conduct communications campaigns to influence the public image of a person or an organization, or to promote a product and increase sales

Who Should Apply?
This program is designed for professionals who need a bachelor's degree to advance their career in strategic communications or are looking to change career paths. It is an ideal program if you want to work in a dynamic environment, analyzing many aspects of a situation, gathering knowledge from different disciplines, setting goals, and creating on-target, comprehensive communication strategies to move your organization’s objectives forward.

Applicants to this program will want to develop or enhance their skills in:

complex problem solving
oral, visual, and written communication
research and analytic techniques
creativity
cultural and social sensitivity and awareness

Entry Requirements

To apply for this program, you must be a high school graduate, or have completed your GED.

International applicants
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International students whose native language is not English must submit proof of English language proficiency.
The scores must be less than two years old. The following are ways in which you can satisfy the language proficiency requirement:

TOEFL: A minimum TOEFL score of 80 on the Internet-based TOEFL or 550 on the paper exam (score reports must be official and cannot be more than two years old (code #2660);

IELTS: A minimum IELTS score of 6.5 on the academic test

SAT score of 530 or higher on the critical reading section (code #2660);

ACT score of 24 or higher on the English section (code #3656);

IGCSE score of A, B, or C on the English language exam,
IB score of 5 or higher on the English Language & Literature (SL/HL) exam,

Other Fees

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Graduates of our online broadcasting degree can go on to a variety of careers in the media field, that include traditional or electronic broadcasting, advertising, business, corporate communication, public relations, journalism or technology fields. Our broadcasting and mass communication program is designed to provide students with an understanding of the evolving mass media industries including radio, television, cable, film the Internet and multimedia.

Entry Requirements

This program is open to individuals who have earned an associate degree in broadcasting, radio/TV, mass communications, media studies, or similar programs at accredited colleges or universities.

Without an associate degree, you will need to first complete certain classroom and lab-based coursework at the Oswego campus or another accredited college or university offering appropriate courses and facilities.

Other Fees

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Advertising is where art, science and technology collide. It is a stream of storytelling and brand engagement, from social media to television and print. The industry is fast-paced, exciting and highly innovative.

A typical advertising agency is made up of five primary disciplines: account management, planning, media, production and creative. The disciplines work together to deliver effective communications across television, radio, magazines, newspapers, outdoor and online activity.

People who work in advertising need to have the ability to find solutions, and to work well and thrive under pressure. Careers in advertising range from account executive, copywriter, media planner, digital account manager and creative director.

Entry Requirements

Mathematics is desirable.

Other Fees

Overseas examination fees

Textbooks

Student Services and Amenities Fee (Max. $281/year)

Incidental unit costs

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