Online Business Administration With A New Media Marketing Emphasis Degree :: Accredited Universities

The Bachelor in Business Administration with a New Media Marketing emphasis is designed to prepare students for the marketing world they live in today, not just the one the text books talk about. Today's marketing plans include existing and emerging social media aspects that are necessary to the success of any marketing campaigns today. Many other things are and have changed and this program will help you understand and use modern practices to help a business succeed.

The Business Administration degree provides an excellent foundation of knowledge in accounting, sales and marketing, operations management, human resource management, and banking and finance. This solid foundation provides students an integrated understanding of business and economics. Their expertise prepares students to find jobs as a manager, account manager, small business developer, human resource assistant, or sales manager.

The New Media Marketing emphasis teaches students what is going on in today's marketing world. Students will learn how to use sites such as Facebook, Twitter and YouTube to further visibility and increase business. Students will also be taught how to recognize opportunities for utilization of new technologies. These skills are vital to help them adapt to the changing world after they graduate.

Entry Requirements

Students seeking admission to the Bachelor of Science in Health Science program must be a graduate of an associate’s degree level, health sciences program (i.e., medical assisting, respiratory therapy, nurse education, surgical technology, etc.) from an accredited institution or have completed sufficient college credit to attain the equivalent of an associate’s degree in the discipline of health science. Prospective students should also have completed an appropriate number of credit hours of general education (e.g., 15 semester credit hours and 22.5 quarter credit hours).

Applicants for admission must have graduated from an accredited high school, private secondary school, or have completed the equivalent (GED).

International Applicants
-------------------------------

Applicants to an undergraduate associate’s or bachelor’s program must provide an official or attested transcript of completed high school work translated into English and certified to be at least equivalent to the credential required by the college in its admissions criteria. This policy also applies to any student with previous education completed outside of the United States.

2.Applicants must provide evidence of English proficiency in one of the following ways: (i) minimum TOEFL score of 550 or 213 computer based or 79 IBT based or (ii) 6.0 on IELTS.

Other Fees

Show Less

Saint Leo University’s innovative MBA in Marketing Research and Social Media Analytics is centered on the rapidly evolving, data-driven business world in which we live. The curriculum is designed to provide students with the critical knowledge and skills for gaining marketing insights and ability to influence business decisions.
Through experiential learning, students will gain confidence in using advanced marketing data analytical tools and frameworks. The curriculum consists of 18-graduate credits in strategic marketing including: how to collect data, analyze data and use the results to make business decisions.

The increase in social media use by businesses has created new ways to identify, contact, interact, and satisfy business customers. We have reached the point where we have access to huge amounts of diverse data that were inconceivable ten years ago. This opens up opportunities to gain new insights and to improve human decision-making in all activities, including business. These developments have in turn created a demand for managers with the technological and conceptual skills to understand, and apply these technologies and to take advantage of the existing data. “Big Data” is revolutionizing science, politics, entertainment, art, sport, environmental assessment, social life, and business.

Job creation in the marketing research and web analytics field is robust. The occupation Market Research Analysts and Marketing Specialists is expected to grow over 40% nationally in the coming decade, which is a much faster than average when we consider overall job growth trends. (Hanover Report, 2013). Experts explain that this growth will be driven by an increasing emphasis on data-driven marketing and that many employers require candidates with master’s level credentials (Hanover Report, 2013).

Marketing managers and business professionals are very keen in acquiring these skills. Based on a LinkedIn data analysis, we see a year-over-year growth of certain types of skills people list in their professional profiles. There is a 29% increase in Social Media Marketing skills and a 50% increase in Social Media Measurement skills. (Hanover Report, 2013). The growth in these self-reported skills is an indicator of their desirability and importance in the job market.

What can you do with a degree in Marketing Research and Social Media Analytics? The graduates of the program will be able to conduct traditional marketing research, as well as web and social media analytics using the latest data mining techniques. In addition, they will learn how to integrate all these findings into comprehensive marketing strategies using both the traditional and the new online tools.

Entry Requirements

Applicants must have completed a bachelor's degree from an accredited institution.

Work experience is an added advantage for admitting into the program.

International applicants
-----------------------------------

For non-native English speaking students ,provide proof of English language proficiency, demonstrated in at least one of the following ways:

- A minimum score 550 (paper based) or 213 (computer based) on the Test of English as a Foreign Language (TOEFL)

- A minimum score of 450 on the verbal component of the SAT

- Grades of B or higher in English composition courses where English is the language of instruction

- For transfer students, two semesters with grades of B or higher in English composition courses at regionally accredited post-secondary institutions in the United States

- Successful completion of an Association of International Educators-recognized ESL program

Other Fees

Books - $1,200

Show Less